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COLOR 77.44 MEDIUM BLONDE INT. COPPER 60 ML
Permanent color with translucent color technology
Prices excl. VAT plus shipping costs
Natural color reflections & radiant luminosity
Long-lasting intensity, especially in the red tones
Up to 100% gray hair coverage
pH value: 9.0-11.0
Manufacturer Information
HAIRLIKE Distribution Service GmbH
Max-Reger-Straße 170
90571 Schwaig
info@purhair.de
Responsible Person for the EU
HAIRLIKE Distribution Service GmbH
Max-Reger-Straße 170
90571 Schwaig
info@purhair.de
You can also find the economic operator responsible for the product on the respective product or packaging or in a document accompanying the product.
Featured in 3000+ salons
Free shipping on orders over €150
1 order = 1 m² protected rainforest
Family-run business
Description
Features
Radiant luminosity
Long-lasting intensity, especially in red tones.
up to 100% grey coverage
Natural colour reflections
Exceptional protection of hair structure
vegan & cruelty-free
The PUR HAIR COLOUR SYSTEM
Our PUR HAIR COLOUR SYSTEM is a permanent hair colour that stands for unique colour results with radiant luminosity and high intensity.
Based on a rich, cosmetic cream, it is one of the most technically advanced colouring systems.
It defines a new quality standard in the field of colouration and is characterised above all by its easy application and processing. For an almost unlimited range of applications, all PUR HAIR hair colours can be easily mixed with each other.
Vibrant hair colours, a healthy hair feel and 100% grey coverage.
PUR HAIR COLOUR SYSTEM delivers even and intense colour results and, even with a low hydrogen peroxide concentration, offers high coverage with exceptionally high protection.
The colours of the system can also be used as a toner (with a 1:1.5 mixture with 1.9% developer).
Application
Mix the color in a 1:1 ratio – e.g., 50 ml PUR HAIR color + 50 ml The Developer. The processing time is 30–45 minutes. Depending on the desired result, choose the appropriate developer strength:
- 3% (10 Vol.): For darker results, tone-on-tone coloring, and gentle color refreshing
- 6% (20 Vol.): For lightening by 1–2 levels
- 9% (30 Vol.): For lightening by 2–3 levels
Gray Hair Coverage – Optimal Mixture
For reliable gray hair coverage, a combination with natural tones is recommended:
- 25% gray hair: ¼ natural tone + ¾ desired color
- 50% gray hair: ½ natural tone + ½ desired color
- 75% gray hair: ¾ natural tone + ¼ desired color
Special Application for Coarse Hair
For thick, unruly, or very gray hair, a more intense 2:1 mixture is recommended. Example:50 ml Colour + 25 ml The Developer (9% / 30 Vol.)
High-Lift Coloring (Highlift Application)
Mixing ratio 1:2. Use 9% (30 Vol.) or 12% (40 Vol.) to lighten hair by 3–4 levels. The processing time is 40–45 minutes.
First Application (untreated hair)
Apply hair color to lengths and ends first, then to the roots. Processing time is 35 minutes without heat.
Root Treatment
Apply to roots first and leave for 25-30 minutes. Then work into lengths and ends and leave for another 5–10 minutes.
Important for High-Lift Coloring
Apply only to the roots and do not comb through to avoid uneven results.
Important Notes
Wear suitable gloves during application.
Perform an allergy test 48 hours before application.
Do not mix in metallic containers.
Ingredients
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