Model mit langem, glattem blondem Haar und natürlichem Glanz als professionelles Farbergebnis.

Get more out of every color result

PUR HAIR shades liquid toner

With PUR HAIR Shades Liquid Toners, you can refine blonde shades, correct unwanted undertones, and give hair a brilliant finish. PPD- and ammonia-free, demi-permanent, and ideal for creative colour services in the salon.

PUR HAIR Shades Liquid Toner 9.2 Hellblond Irisé mit rosafarbenem Farbakzent.

One line. Many possibilities.

PUR HAIR Shades Liquid Toners are demi-permanent liquid toners for hairdressers who want to work quickly, flexibly, and precisely. Whether for toning down after bleaching, refreshing existing color nuances, pre- and repigmenting, or for elegant glossing: Shades give you maximum freedom in refining your color results.


The Liquid Toners do not change the hair's base tone and do not lighten it. Instead, the color pigments gently adhere to the hair structure, giving the hair shine, smoothness, and a targeted color effect.

Nuance & refine

Shades Liquid Toners are ideal for quickly and precisely refining color results. They refresh existing hair colors, intensify color reflexes, and give the hair a high-quality glossing effect.


Especially after coloring, highlights, or bleaching, Shades can achieve soft, shiny, and salon-worthy results. The application does not lighten the natural hair color, making it perfect for tone-on-tone results and subtle color changes.

Mattifying & correcting

Whether yellow, orange, or unwanted copper tones: Shades Liquid Toners help you specifically neutralize color nuances and professionally mattify blonde shades.


Especially for cool blonde refinements, the toners offer a quick and uncomplicated solution directly at the basin. Depending on the desired intensity, you can flexibly adjust the processing time, mixing ratio, and clear toner.

Mixing & Creative Work

All Shades nuances are intermixable, opening up a wide spectrum of individual color results. With Clear Toner, you can soften color intensities or achieve a particularly gentle glossing.


This ensures your color result is not rigid but can be precisely adapted to hair condition, initial tone, and client preferences. From naturally soft to intensely creative. Shades Liquid Toner gives you the freedom to create color exactly as you need it.

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PPD- and ammonia-free

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Without lightening the natural hair color

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For glossing, toning & color correction

Professionelle Anwendung eines Haarprodukts auf einer feinen blonden Haarsträhne im Friseursalon.

PUR HAIR shades liquid toner

For boundless colour refinement


PPD- and ammonia-free liquid toners for glossing, toning, intensive tinting and colour correction. Easy to apply, flexibly mixable and perfect for shiny colour results in the salon.

Rapid Nuancing

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Cool blonde shades

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Glossy finish

Long shelf life

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Easy to use

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Short exposure time

Rapid Nuancing

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Cool blonde shades

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Glossy finish

Long shelf life

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Easy to use

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Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

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Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

Rapid Nuancing

Icon Herz mit Stern in weiß

Cool blonde shades

Icon Blätter

Glossy finish

Long shelf life

Icon Daumen in weiß

Easy to use

Icon Rabattlabel in weiß

Short exposure time

From correction to high-gloss finish

Your Options

Color Correct

Neutralize unwanted color reflections quickly and effectively. PUR HAIR shades help to balance yellow, orange, or copper tones and professionally correct color results without lightening the natural hair color.

Intensive Shade

For expressive tone-on-tone results and intense colour reflexes. Shades Liquid Toners gently attach to the hair's surface, giving the hair a demi-permanent colour effect with shine and suppleness.

Extra Shine

Give hair a visibly shiny finish. Whether as a glossing service or for refinement after coloring and bleaching. Shades provide a well-groomed look, improved combability, and a high-quality salon effect.

Color Refresh

Gently refreshes existing hair colours and restores faded shades to their former radiance. Ideal for revitalising colour results between two colourings, intensifying highlights and giving the hair new luminosity.

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FAQ | PUR HAIR Shades

What are PUR HAIR Shades Liquid Toners?

PUR HAIR Shades are PPD- and ammonia-free, demi-permanent liquid colorations for professional salon color services. They are suitable for glossing, intensive tinting, color corrections, toning, and for pre- and re-pigmentation.

Do Hellen Shades lighten the natural hair color?

No. Shades do not lighten the natural hair color, but rather refine, intensify, or correct the existing hair color. This makes them ideal for subtle tone-on-tone results, cool blonde refinements, and color refreshes.

How long is the processing time?

Depending on the desired result, the processing time is approx. 10 to 20 minutes. The longer the processing time, the more intense the colour result. The exact time depends on the target, initial tone and mixing ratio.

Can Shades also be used on porous or damaged hair?

Yes. Shades can also be used on porous or damaged hair. The toners have a conditioning effect, improve detangling, and add shine to the hair.