Bleaching

Professional Bleaching for Maximum Lightening

Discover all products for professional bleaching that combine controlled lightening and optimal hair protection. Whether fine highlights or extreme lightening – with our products, you achieve even, brilliant blonde tones with maximum hair health. Perfect for demanding salon applications and enthusiastic customer results.

Blondierung

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

PUR HAIR 100 € Welcome Deal Gutschein für Neukunden vor dunklem Hintergrund.

PUR HAIR 100 € Welcome Deal Gutschein für Neukunden vor dunklem Hintergrund.

Welcome Deal

All Information

Hellblaue PUR HAIR Bleaching Creme in Tube mit weißer Produktverpackung

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BLEACHING CREAM 250 ML

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Lightening by up to 6 shades

Fast & Easy Bleaching

Weiße 500-g-Packung PUR HAIR THE BLEACH white Blondierpulver mit schwarzer Produktbeschriftung

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THE BLEACH BLEACHING POWDER WHITE 500 G

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Lightening by 7 - 9 levels

For all shades of blonde

Hellblaue 500-g-Packung PUR HAIR THE BLEACH blue Blondierpulver mit schwarzer Produktbeschriftung

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THE BLEACH BLEACHING POWDER BLUE 500 G

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Lightening by 7 - 9 levels

Blue-violet color pigments

Lilafarbene PUR HAIR Bond Repair Bleach Protect Blondierung in 500-g-Dose mit schwarzem Deckel

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BOND REPAIR BLEACH 500 G

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Lightening by up to 7 levels

Protect-Plex-Technology

NO YELLOW SHAMPOO 300 ML

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NO YELLOW SHAMPOO 300 ML

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Highlighted & bleached hair

Anti-Yellowing

PUR HAIR No Yellow Anti-Gelb-Shampoo in der 1000-ml-Pumpflasche für blondes und aufgehelltes Haar.

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NO YELLOW SHAMPOO 1000 ML

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Highlighted & bleached hair

Anti-Yellowing

AS SEEN ON

Q&A | BLEACHING

Further FAQs on Ordering & Delivery

Which bleach is best for professional use?

PUR HAIR bleaching powders offer strong lightening performance with minimal hair damageand are specially developed for various techniques such as balayage or foil highlights.

How many levels can bleach lighten?

Depending on the product and hair condition, up to 7–9 levels of liftare possible – ideal for significant color changes.

Which bleach is suitable for sensitive hair?

Our Blond Repair Bleachis a hair-friendly bleaching product with nourishing ingredients such as bond-builders to protect the hair structure during lightening.

What is the difference between powder and cream bleach?

What developer strength should I use?

That depends on the desired result:

Low (%)for gentle lightening
High (%)for maximum lift performance

Is bleach also suitable for balayage?

Yes, all our specially formulated lighteners enable precise, freehand application without bleeding.

High-End Bleaching in the Salon

Bleaching is one of the most demanding, yet also most effective, services in a hair salon. For professional hairdressers, it is crucial to work with products that ensure reliable lightening, maximum control, and optimal protection of the hair structure. This is precisely where high-quality bleaching products come in, specifically developed for professional use.

Modern bleaching products offer much more than just lightening. They enable precise results with a wide range of techniques– from classic highlights and balayage to full bleaching. Innovative formulations protect the hair during the process, allowing you to provide your clients with not only visually appealing but also healthy-looking results.

A key advantage of professional bleaching products lies in their versatility and adaptability. Depending on the initial hair, desired color goal, and technique, you can choose the appropriate bleaching product and developer strength. This gives you full control over the lightening process and allows you to tailor it to each individual hair structure.

For daily salon operations, processing qualityis also a crucial factor. Dust-free powders, creamy consistencies, and uniform and homogeneous mixability ensure pleasant work and precise application. This saves time and simultaneously enhances the quality of your results – a clear advantage when customer traffic is high.

Another important aspect is the protection of the hair structure. Many of our professional bleaching products contain integrated bonding technologies or nourishing ingredients that reduce hair breakage and strengthen hair stability. This way, you can maintain hair quality even with intensive lightening and gain satisfied long-term regular customers.

Last but not least, the final resultalso plays a decisive role. An even, clear blonde without undesirable yellow tones is the goal of every bleaching. In combination with suitable finishing products, you can achieve individual color results – from cool platinum blondes to warm, natural shades.

JOIN OUR PURE HAIR COMMUNITY

PUR HAIR stands for innovative, natural hair care with a noticeable effect. Become part of a passionate hairdressing community where you benefit from an inspiring exchange of experiences with our salon partners and our development expertise. Together, we focus on sustainable products that not only enrich your daily salon routine but also revolutionize your customers' well-being with noticeable care and visible results.

Get your test package now and experience the difference – risk-free with our satisfaction guarantee!

Contact Sales Now

Teilnehmerinnen einer PUR HAIR Friseurschulung beim theoretischen Seminar und gemeinsamen Lernen im Salon.

Zwei Geschäftsführer von PUR HAIR bei einem gemeinsamen Porträt im Freien.

FAMILY BUSINESS SUPPORT

Are you interested in supporting a medium-sized company? We have been in the hair business for three generations and have launched our unique products – carefully developed with the experience of a long family tradition: hairdressing. Your hair is in good hands with us.

Regenwald im Hintergrund. Produktkauf unterstützt Aufforstungsprojekte.

1 📦 = 1 m² PROTECTED RAINFOREST

For every order in our shop, you protect 1 m² of an endangered forest area in Peru. This preserves the habitat of sloths, armadillos and spider monkeys and maintains intact natural spaces before it's too late.

About the initiative

PUR HAIR Organic Haarpflegeprodukte beim Verpacken einer Bestellung.

FAST DELIVERY

To ensure you receive your package as quickly as possible, we process all orders within a few hours of receiving payment – and hand your package over to our shipping partner as soon as possible.

We take care to package our parcels with environmentally friendly packaging and filling materials. Our delivery system is fast and secure, with a free return guarantee.

Our Service Promise

1 order = 1 m² of rainforest saved

Free shipping on orders over €150

Family-run business

Best prices for hair dyes