Wax & Paste

Styling with Maximum Definition

Wax and paste are among the most important styling products in the salon for flexible looks, structure, and definition, whether for a matte texture, controlled hold, or natural movement.

Wachs & Paste

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

As seen in 3000+ salons

Free shipping on orders over €150

1 order = 1 m² protected rainforest

Family-run business

PUR HAIR 100 € Welcome Deal Gutschein für Neukunden vor dunklem Hintergrund.

PUR HAIR 100 € Welcome Deal Gutschein für Neukunden vor dunklem Hintergrund.

Welcome Deal

All Information

PUR HAIR Style Matte Paste in der 100-ml-Dose für definierte Styles mit mattem Finish.

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MATTE PASTE 100 ML

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Flexible texture

Matte effect

PUR HAIR Weavy Fairytales Stylingcreme in der 100-ml-Dose für definierte Wellen und flexible Looks.

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WEAVY FAIRYTALES 100 ML

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Strong hold

Flexible Styling

ROUGH POWER 100ml

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ROUGH POWER 100ml

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For short hair

Silk Matte Effect

PUR HAIR Organic Matte Mud in runder weißer Dose mit schwarzem Schraubdeckel, 100 ml.

ORGANIC MATTE MUD 100 ML

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For soft waves & flexible styling

Matte finish

PUR HAIR Organic Matte Mud in runder weißer Dose mit schwarzem Schraubdeckel, 100 ml

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ORGANIC MATTE FIBER 100 ML

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Strong hold

Flexible Styling

PUR HAIR Water Wax Haarwachs in der 100-ml-Dose für flexibles Styling und ein glänzendes Finish.

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WATER WAX 100 ML

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Medium hold

Gloss finish

MOLDING PASTE 200 ML

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MOLDING PASTE 200 ML

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Medium Hold

Definition

AS SEEN ON

Q&A | WAX & PASTE

Further FAQs on Ordering & Delivery

What types of hair wax are there and when should I use them?

There are matte and glossy hair waxes, which are used depending on the desired finish. Matte wax is suitable for natural, textured looks, while glossy wax is ideal for classic, defined styles with shine.

When is matte hair wax the best choice in the salon?

Matte hair wax is perfect for modern, natural styles, especially for short hairstyles and men's haircuts. It provides grip and texture, without the hair looking "styled."

What kind of looks is glossy hair wax suitable for?

Shiny wax is ideal for sleek, elegant looksand classic styles. It gives hair definition, control, and a well-groomed shine, which is particularly effective with darker hair colours.

What makes hair paste so versatile compared to wax?

When should I use texture paste?

Structure paste is the right choice if you want to create more volume, fullness, and grip– especially for fine hair. It's perfect for undone or out-of-bed looks.

How do I choose the right product for the customer?

The choice depends on hair type, desired finish, and hold:

Matte & natural:Matte wax or paste
Shiny & defined:Shine wax
Volume & texture:Texturizing paste
Creative styling:Styling paste

Texture and flexible styling in the salon

With the right product, you can precisely control the finish of your styles. Matte hair waxprovides natural, textured looks without shine and is particularly popular in men's hair and modern short hairstyles. It gives the hair grip and definition without weighing it down.

For classic styling or elegant looks, glossy hair waxoffers the perfect solution. It provides precise hold, clear structures and a neat finish that is particularly appealing for sleek styles or defined hairstyles. At the same time, the hair color is optically intensified, which further enhances the look.

Flexibility and naturalness with hair paste

If your clients value flexible, natural styling, hair paste is the ideal choice. It offers flexible to medium hold and can be remodelled at any time. This is a decisive advantage in everyday salon life, as you can quickly adapt and perfect styles.

In addition, hair paste is ideal for looks that should not appear "overstyled", but rather convince with lightness and naturalness. It is suitable for different hair lengths, making it a true all-rounder in the styling sector.

More volume and creative texture

For additional fullness and definition, texture paste is used. Especially for fine hair, it provides a voluminous grip and a visibly denser hair structure. At the same time, it enables modern styling such as undone or out-of-bed looks, which are currently in high demand.

A special tool for creative styling is modeling paste. Its fibrous, elastic texture allows you to distribute the product particularly evenly and give the hair depth, movement and dimension. Ideal for individual looks that stand out from the standard.

JOIN OUR PURE HAIR COMMUNITY

PUR HAIR stands for innovative, natural hair care with a noticeable effect. Become part of a passionate hairdressing community where you benefit from an inspiring exchange of experiences with our salon partners and our development expertise. Together, we focus on sustainable products that not only enrich your daily salon routine but also revolutionize your customers' well-being with noticeable care and visible results.

Get your test package now and experience the difference – risk-free with our satisfaction guarantee!

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Teilnehmerinnen einer PUR HAIR Friseurschulung beim theoretischen Seminar und gemeinsamen Lernen im Salon.

Zwei Geschäftsführer von PUR HAIR bei einem gemeinsamen Porträt im Freien.

FAMILY BUSINESS SUPPORT

Are you interested in supporting a medium-sized company? We have been in the hair business for three generations and have launched our unique products – carefully developed with the experience of a long family tradition: hairdressing. Your hair is in good hands with us.

Regenwald im Hintergrund. Produktkauf unterstützt Aufforstungsprojekte.

1 📦 = 1 m² PROTECTED RAINFOREST

For every order in our shop, you protect 1 m² of an endangered forest area in Peru. This preserves the habitat of sloths, armadillos and spider monkeys and maintains intact natural spaces before it's too late.

About the initiative

PUR HAIR Organic Haarpflegeprodukte beim Verpacken einer Bestellung.

FAST DELIVERY

To ensure you receive your package as quickly as possible, we process all orders within a few hours of receiving payment – and hand your package over to our shipping partner as soon as possible.

We take care to package our parcels with environmentally friendly packaging and filling materials. Our delivery system is fast and secure, with a free return guarantee.

Our Service Promise

1 order = 1 m² of rainforest saved

Free shipping on orders over €150

Family-run business

Best prices for hair dyes