Smoothing

Premium Keratin Smoothing as a High-End Salon Service

With our professional smoothing system, you achieve long-lasting smooth, supple, and shiny results that will delight your customers. Ideal keratin treatment as an anti-frizz system or as a semi-permanent hair straightening.

Glättung

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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Free shipping on orders over €150

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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Free shipping on orders over €150

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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Free shipping on orders over €150

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1 order = 1 m² protected rainforest

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Family-run business

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As seen in 3000+ salons

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Free shipping on orders over €150

Icon LKW in schwarz

1 order = 1 m² protected rainforest

Icon Bäume

Family-run business

Icon Personen im Herz in schwarz

As seen in 3000+ salons

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Free shipping on orders over €150

Icon LKW in schwarz

1 order = 1 m² protected rainforest

Icon Bäume

Family-run business

Icon Personen im Herz in schwarz

As seen in 3000+ salons

Icon Stern mit 3000+

Free shipping on orders over €150

Icon LKW in schwarz

1 order = 1 m² protected rainforest

Icon Bäume

Family-run business

Icon Personen im Herz in schwarz

As seen in 3000+ salons

Icon Stern mit 3000+

Free shipping on orders over €150

Icon LKW in schwarz

1 order = 1 m² protected rainforest

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Family-run business

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PUR HAIR 100 € Welcome Deal Gutschein für Neukunden vor dunklem Hintergrund.
Welcome Deal
All Information
Weißen Strong- und Blonde-Flaschen, Magic Keratin Pflegeprodukten und zwei schwarzen Glätteisen.
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For wavy, curly & frizzy hair
Semi-Permanent Hair Straightening
Schwarzes PUR HAIR Iron Gloss Pro Glätteisen in hochwertiger Geschenkbox.
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All hair types
High-quality titanium plates
Weiße Brazilian Keratin Strong 1000-ml-Flasche mit schwarzem Verschluss und beigefarbenem Label.
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For wavy, curly & coily hair
Semi-Permanent Hair Straightening
Weiße Brazilian Keratin Strong 1000-ml-Flasche mit schwarzem Verschluss und blauem Label.
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For blonde & bleached hair
Semi-Permanent Hair Straightening
PUR HAIR Magic Keratin Shampoo, 250 ml Flasche in hellblau mit schwarzem Deckel.
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Also for keratin-treated hair
Anti-Frizz
PUR HAIR Magic Keratin K-Mask, 250 ml Flasche in hellblau mit schwarzem Deckel.
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Also for keratin-treated hair
Anti-Frizz
PUR HAIR Magic Keratin Anti-Frizz K-Balm, 250 ml Flasche in Hellblau mit schwarzem Sprühkopf
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Also for keratin-treated hair
Anti-Frizz
Drei Flaschen PUR HAIR Silk Therapy Anti-Frizz-Spray auf hellblauem Hintergrund mit Wassertropfen.
NEW: Silk Therapy
Discover now
PUR HAIR Magic Keratin Shampoo, 1000 ml Flasche in hellblau mit schwarzem Pumpspender
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Also for keratin-treated hair
Anti-Frizz
PUR HAIR Magic Keratin Maske, 1000 ml Flasche in hellblau mit schwarzem Pumpspender
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Also for keratin-treated hair
Anti-Frizz

AS SEEN ON

What smoothing methods are available for the salon?

We offer two keratin straightening systems: Brazilian Keratin strong and Brazilian Keratin blonde, which are used depending on hair type and pre-treatment, such as bleaching.

For which hair types are straightening treatments suitable?

Professional straightening treatments are suitable for curly, frizzy, unruly, and frizz-prone hair– with individually tailored formulations.

How long does your keratin treatment last?

Depending on hair condition and aftercare, our treatment usually lasts 3 months.

Is hair straightening damaging to hair?

How does a smoothing treatment differ from an anti-frizz treatment?

While straightening treatments permanently alter the hair structure, an anti-frizz treatment primarily reduces volume and frizzwithout completely straightening.

How long does a professional straightening treatment take?

Depending on hair structure and length, the treatment time is approximately 3.5 hours.

Premium Keratin Hair Straightening in the Salon

Professional hair straightening is one of the most sought-after services in modern hair salons. Clients want smooth, shiny, and frizz-free hairthat not only looks good but also performs well in everyday life. This is precisely where our high-quality straightening system comes in. It transforms unruly hair into a silky, easy-to-style structureand ensures long-lasting results.

For you as a hairdresser, this primarily means one thing: satisfied regular clients and attractive additional business. With professional keratin treatments and straightening systems, you can expand your service offering and clearly differentiate yourself from the competition. Solutions that not only straighten but also offer care, repair, and protectionare particularly in demand.

User-Friendly in Salon Operations

A major advantage of our straightening products lies in their user-friendliness and reliability. Innovative formulations enable precise application, consistent results, and predictable treatment times. This saves you time in daily salon operations while ensuring consistently high quality.

By reducing frizz and volume, your clients' hair becomes significantly easier to style. The result is less styling effort at home and a look that remains stable even in humidity or changing weather. It is precisely this everyday suitability that convinces clients in the long term.

Individual Solutions for Every Hair Type

Not all hair is the same, which is why our professional straightening systems offer individually tailored solutionsfor different hair structures. Whether severely curly or bleached, damaged, and color-treated hair. With the right technique and the appropriate product, you achieve optimal results without unnecessarily stressing the hair structure.

Our modern systems rely on nourishing ingredients like keratin, which strengthens the hair during treatment. This not only creates a smooth look but also visibly healthier hair.

Increased Revenue through High-Quality Salon Services

Straightening treatments are among the highest-revenue servicesin the hairdressing industry. They offer you the opportunity to provide high-priced servicesthat deliver real added value. Clients are willing to invest in visible and long-lasting results – especially when they feel the difference immediately.

Additionally, cross-selling potential arises through suitable Magic Keratin care products for home usethat extend durability and support the effect.

With professional straightening systems, you are not only investing in better results but also in the future of your salon. You offer your clients visible transformations, simplify their daily lives, and position yourself as an expert in high-quality hair treatments.

JOIN OUR PURE HAIR COMMUNITY

PUR HAIR stands for innovative, natural hair care with a noticeable effect. Become part of a passionate hairdressing community where you benefit from an inspiring exchange of experiences with our salon partners and our development expertise. Together, we focus on sustainable products that not only enrich your daily salon routine but also revolutionize your customers' well-being with noticeable care and visible results.

Get your test package now and experience the difference – risk-free with our satisfaction guarantee!

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FAMILY BUSINESS SUPPORT

Are you interested in supporting a medium-sized company? We have been in the hair business for three generations and have launched our unique products – carefully developed with the experience of a long family tradition: hairdressing. Your hair is in good hands with us.

Regenwald im Hintergrund. Produktkauf unterstützt Aufforstungsprojekte.

1 📦 = 1 m² PROTECTED RAINFOREST

For every order in our shop, you protect 1 m² of an endangered forest area in Peru. This preserves the habitat of sloths, armadillos and spider monkeys and maintains intact natural spaces before it's too late.

PUR HAIR Organic Haarpflegeprodukte beim Verpacken einer Bestellung.

FAST DELIVERY

To ensure you receive your package as quickly as possible, we process all orders within a few hours of receiving payment – and hand your package over to our shipping partner as soon as possible.

We take care to package our parcels with environmentally friendly packaging and filling materials. Our delivery system is fast and secure, with a free return guarantee.