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Premium Straightening with a True Wow Effect
After just the first keratin treatment, hair feels smoother, looks visibly straighter, and gains intense shine. Especially customers who struggle daily with frizz or unruly hair structures will experience a noticeable difference in their everyday styling routine.
With Brazilian Keratin, you offer more than just a semi-permanent straightening – you create a salon experience that continues to delight long after the appointment.
Intense Smoothing
Offer your clients professional hair straightening to combat frizz, unruly volume, curly, and unmanageable hair textures. Brazilian Keratin works with Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin Amino Acid through a semi-permanent structural change. The active ingredients are absorbed by the hair fiber, react in a controlled manner with the hair's keratin proteins, and thus support a visibly smoother, more orderly hair appearance without making the hair look stiff.
At the same time, a fine, shine-enhancing film of hydrolyzed keratin coats and seals the hair surface.
Frizz and flyaways are reduced, combability is improved, and hair feels smoother and calmer.
The result is naturally flowing straightness, intense shine, and a well-groomed finish that your clients will notice in their daily lives for up to 3 months.
Strong & Blonde
Brazilian Keratin strong
Brazilian Keratin Strong is the professional smoothing treatment for dark, thick, and unruly hair in tones 1 to 6. The formula is ideal for thick, wavy to frizzy hair structures that require intensive control. The active complex supports semi-permanent structural reshaping, visibly reduces frizz and volume, and ensures a smooth, naturally flexible result even with strong hair structures.
Brazilian Keratin blonde
Brazilian Keratin Blonde was specially developed for bleached, lightened, and damaged hair in tones 7 to 12. The treatment gently smoothes and reduces frizz. Violet color pigments simultaneously counteract unwanted yellow tones, ensuring a cool, well-maintained blonde finish with a supple hair feel.
Premium service for your salon
Expand your service offering with a popular premium treatment that delights customers and opens up new sales potential for your salon.
With the Brazilian Keratin Starter Set, you get everything you need to offer the professional Keratin Straightening treatment safely, with high quality, and economically – from bulk containers for salon treatment to retail products from the Magic Keratin care series for home aftercare.
The training for you and your team ensures safe, professional application, consistent quality throughout the salon, and enhanced consultation skills with clients. This way, you create reproducible results, strengthen your customers' trust, and position your salon as an expert in modern straightening services.
Brazilian Keratin is also well thought out from an economic perspective. With the cost calculation information sheet, you can set your prices clearly, transparently, and profitably. The treatment takes about 3.5 hours and offers you not only attractive treatment revenue but also sustainable additional business through suitable home care products.
An investment that can pay for itself after just a few clients – for more margin, as the straightforward application can also be performed independently by apprentices.
Mirroring Glow
Less styling time
Perfect home care addition
From obstinacy to pliability
The strong advantages
Semi-permanent structure transformation
The result lasts up to 3 months, depending on hair structure, care, and styling routine. Since the treatment grows out with natural hair growth at the roots, regular touch-ups are recommended to maintain the smooth, well-groomed result long-term. This makes Brazilian Keratin a high-quality recurring service.
Two variations for precise salon results
With Brazilian Keratin strong and Brazilian Keratin blonde, you can tailor your treatment specifically to different hair needs. Strong is ideal for dark, thick, wavy to frizzy hair. Blonde was specially developed for bleached, lightened, and damaged hair.
Water-permeable keratin straightening
The Brazilian Keratin treatment does not form a rigid, occlusive film, but remains water-permeable. This smooths the hair while simultaneously protecting it from drying out, and maintaining its elasticity. The result is modern straightening with a natural fall, supple movement, and easier styling.
Reflective shine with hydrolyzed keratin
Hydrolyzed keratin adheres to the cuticle and visibly refines the hair surface. After the treatment, the hair appears smoother, more nourished, and reflects light more intensely. For your customers, this means: instantly visible shine, a softer hair feel, and a high-quality finish.
Let the results convince you
PUR HAIR Brazilian Keratin
Invest now & profit
For wavy, curly & frizzy hair
Semi-Permanent Hair Straightening
For wavy, curly & coily hair
Semi-Permanent Hair Straightening
For blonde & bleached hair
Semi-Permanent Hair Straightening
FAQ | PUR HAIR Brazilian Keratin
Which hair structures is Brazilian Keratin suitable for?
Brazilian Keratin is ideal for wavy, frizzy, or unruly hair. Strong is perfect for darker, strong hair structures of tone levels 1 to 6.
Blonde was specifically developed for bleached, lightened, or damaged hair of tone levels 7 to 12.
What is the difference between Brazilian Keratin Strong and Blonde?
Brazilian Keratin strong offers intensive straightening, strong frizz and volume reduction and is particularly suitable for thick, unruly hair.
Brazilian Keratin blonde also reliably straightens, additionally contains violet color pigments and optically counteracts an unwanted yellow tint.
How long does the Brazilian Keratin treatment take in the salon?
The treatment takes about 3.5 hours, depending on hair length, volume, and structure. During the service, the hair is intensively nourished with keratin, smoothed, and results in a supple, shiny finish.
Why is Brazilian Keratin a worthwhile premium service for my salon?
Brazilian Keratin expands your service offering with a sought-after treatment that boasts high customer satisfaction and attractive revenue potential.
By combining salon treatment, training, a basis for calculation, and suitable retail products for aftercare, you can achieve professional results while building sustainable add-on sales.
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