These are the products your salon needs now

Black Week is the perfect opportunity to strategically set up your product sales – and at the same time think about the Christmas business. We show you which products are particularly suitable, how to sensibly put together your range and with which small promotions you create additional purchasing impulses.

Bestsellers | Familiar favorites sell more easily 🏆

Products that your customers already know and love form the perfect basis for your Black Week. Bestsellers need little explanation, create trust and are ideal for attractive promotions or bundles.

💡 Our tip: Focus on a selected number of strong products instead of offering as much as possible. An overview range makes it easier for your customers to decide and for your team to advise.

New Arrivals | Black Week meets trend hunters 🆕

New products bring attention to your sales shelf and give regular customers an additional reason to take a closer look. Therefore, also use Black Week to introduce new arrivals and actively use them in consultations. For example, combine new products with suitable bestsellers or integrate them directly into a complete care routine.

Gift ideas for the Christmas business 🎁

After Black Week comes Christmas. Therefore, include products that your customers can easily give as gifts. Gift sets, high-quality care products and assembled routines work particularly well because they offer a ready-made solution. Position them visibly in the salon and communicate clearly: ✅ Take it with you, give it as a gift & Christmas can come.

Small in size. Strong in sales. 👜

Travel Sizes and trial products are real all-rounders. They work as testers, small gifts, add-ons to appointments or an entry into a new care routine. With a Travel Set Bundle you can directly implement your own sales promotions. For example:

“For every €100 in service revenue, you receive a Travel Size with it.”

or

“Buy two care products and receive a Travel Size as a gift.”

This way you create an additional purchasing incentive and at the same time let your customers try new products.

Routines instead of individual products sell 🫧🧴

Don't just think in terms of individual shampoos, hair masks or styling products. Put together complete routines for your customers: cleanse, care, protect & style. This makes consultation easier and can increase your average basket. At the same time, your customers get a care solution that really fits together.

Let yourself be inspired by our hair care sets in our consumer online shop.

Your range. Your Black Week. 🖤

Are you starting a Black Week for the first time? Focus on bestsellers, Travel Sizes and a few selected gift ideas. Is your product sales already strong? Use Black Week for larger quantities, value sizes and complete routines.