{"title":"Professionell","description":"\u003ch2\u003eHairdressing supplies for the highest demands in daily salon life\u003c\/h2\u003e\n\u003cp\u003eFrom colorations and bleaching to developers and deep-cleansing shampoos – everything you need for high-quality hairdressing services. All products are specially developed for professional use and help you achieve consistently perfect results.\u003c\/p\u003e","products":[{"product_id":"the-developer-h2o2-6-1000-ml","title":"THE DEVELOPER H2O2 6% 1000 ML","description":"\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/div\u003e\u003cdiv style=\"text-align:justify;line-height:1.20;text-indent:0.0px;\"\u003eDeveloper 1000 ml\u003cbr\u003ePUR HAIR stabilized cream developers are suitable for use with common coloring systems. To be used with all hair colors and bleaches. Follow the instructions for use provided by the respective manufacturer. Even oxygen release during the processing time. The hair color shines better, appears more vibrant and expressive. \u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003eAvailable in concentrations 3%(10vol), 6%(20vol), 9%(30vol), 12%(40vol).\u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592832262518,"sku":"1071","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1071_The_Developer_6P_0626_4761.webp?v=1789723663"},{"product_id":"sensitive-h2o2-9-1000-ml","title":"SENSITIVE H2O2 9% 1000 ML","description":"\u003cp\u003eThe Sensitive Cream Developer 9% (30 vol.) has been specially developed for sensitive scalps and impresses with its reliable performance and is optimally matched to all PUR HAIR color systems.\u003c\/p\u003e\u003cp\u003eIt is also compatible with all common coloring systems and therefore versatile – for both hair dyes and bleaches.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eUniversally compatible with all common colorations and bleaches\u003c\/li\u003e\n\n\u003cli\u003eReliable, even oxygen release throughout the entire processing time\u003c\/li\u003e\n\n\u003cli\u003eSupports an even color result from roots to ends\u003c\/li\u003e\n\n\u003cli\u003eGives hair color visibly more shine, luminosity, and expression\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592833048950,"sku":"1081","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1081_Sensitive_Developer_9_Webshop_2591.webp?v=1790173558"},{"product_id":"sensitive-h2o2-1-9-1000-ml","title":"SENSITIVE H2O2 1.9% 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\n\n\u003cp\u003eThe Sensitive Cream Developer 1.9% (6 vol.) has been specially developed for sensitive scalps and impresses with its reliable performance. It is perfectly matched to \u003cstrong\u003eall PUR HAIR color systems\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIt is also compatible with all common coloring systems and is therefore versatile – for both hair dyes and bleaching.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eUniversally combinable with all common colorations and bleaches\u003c\/li\u003e\n\n\u003cli\u003eReliable, even oxygen release throughout the entire processing time\u003c\/li\u003e\n\n\u003cli\u003eSupports an even color result from roots to tips\u003c\/li\u003e\n\n\u003cli\u003eGives hair color visibly more shine, luminosity, and expression\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592834097526,"sku":"1075","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1075_Sensitive_Developer_19_Webshop_2581.webp?v=1790173549"},{"product_id":"sensitive-perm-n-1000-ml","title":"SENSITIVE PERM N 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\n\n\u003cspan style=\"letter-spacing: 0px;\" data-mce-style=\"letter-spacing: 0px;\"\u003eReady to use\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003ePerm 1000 ml for normal and fine hair.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003eEach perm comes with specially formulated fixatives for reliable results. Special care for pre-treatment, inter-treatment, and post-treatment protects the hair and ensures natural and perfect perms. Powerful, mildly alkaline perm with long-lasting hold. Bamboo extract and nourishing proteins for stability and elasticity.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592834228598,"sku":"1085","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1085_Sensitive_Normal_N_0726_Shop_4893.webp?v=1789714027"},{"product_id":"the-developer-h2o2-12-1000-ml","title":"THE DEVELOPER H2O2 12% 1000 ML","description":"\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/div\u003e\u003cdiv style=\"text-align:justify;line-height:1.20;text-indent:0.0px;\"\u003eDeveloper 1000 ml\u003cbr\u003ePUR HAIR stabilized cream developers are suitable for use with common coloring systems. Can be used with all hair colors and bleaches. Follow the instructions for use provided by the respective manufacturer. Even oxygen release during the processing time. The hair color shines better, appears more vibrant and expressive. \u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003eAvailable in concentrations of 3%(10vol), 6%(20vol), 9%(30vol), 12% (40vol).\u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592834687350,"sku":"1073","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1073_The_Developer_12P_0626_4809.webp?v=1789723665"},{"product_id":"sensitive-perm-p-1000-ml","title":"SENSITIVE PERM P 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\n\n\u003cbr\u003eReady to use\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003ePerm 1000 ml for porous and colored hair.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003eEach perm comes with specially formulated fixatives for reliable results. Special care products for pre-, intermediate, and post-treatment protect the hair and ensure natural and perfect reshaping results. Powerful, mild-alkaline perm with long-lasting hold. Bamboo extract and nourishing proteins for stability and elasticity.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592834851190,"sku":"1084","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1084_Sensitive_Porous_P_0726_Shop_4895.webp?v=1789714751"},{"product_id":"the-bleach-blondierpulver-weiss-500-g","title":"THE BLEACH BLEACHING POWDER WHITE 500 G","description":"\u003ch2\u003eDust-free bleaching powder for precise, professional lightening\u003c\/h2\u003e\u003cp\u003eTHE BLEACH WHITE is the dust-free bleaching powder for salon professionals who need fast, clean, and controlled lightening using any technique. Whether it's classic full bleaching, challenging highlighting techniques, or preparation for coloring. The special formulation is a true all-rounder and delivers reliable results for bleached hair with high process safety. Thanks to carefully selected ingredients, you can achieve 7 to 9 levels of lift. With a pH value of 10.3–11.3, THE BLEACH white works efficiently and is salon-ready. For a clear, professional blonde that can then be further refined with glossing or hair color.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003eNeutral lightening character\u003c\/strong\u003e – perfect for creating a wide range of blonde shades\u003cbr\u003e✓ \u003cstrong\u003eDust-free bleaching powder\u003c\/strong\u003e – clean processing, pleasant, and safe handling\u003cbr\u003e✓ \u003cstrong\u003eUp to 7–9 levels of lift\u003c\/strong\u003e – strong results for bleaching \u0026amp; highlights\u003cbr\u003e✓ \u003cstrong\u003eUniversally applicable\u003c\/strong\u003e – ideal for classic bleaching and all highlighting techniques\u003cbr\u003e✓ \u003cstrong\u003eCreamy consistency\u003c\/strong\u003e – easy to process and apply evenly\u003cbr\u003e✓ \u003cstrong\u003eHigh-quality ingredients\u003c\/strong\u003e – for reproducible, professional blonde results\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592835309942,"sku":"10773","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_the_bleach_white_2585.webp?v=1790173554"},{"product_id":"the-bleach-blondierpulver-blau-500-g","title":"THE BLEACH BLEACHING POWDER BLUE 500 G","description":"\u003ch2\u003eCool Blonde with Dust-Free Bleaching Powder\u003c\/h2\u003e\u003cp\u003eThe \"THE BLEACH blue\" bleaching powder, with its high-quality formulation and selected ingredients, produces cool and even blonde tones. With its blue pigments, it counteracts unwanted yellow tones, ensuring a more natural, brighter hair color. Whether for classic blonde, balayage, platinum blonde, or as preparation for a coloring treatment, this powerful and effective bleaching product delivers radiant, professional results and is suitable for all common bleaching techniques thanks to its universal formulation. With powerful lightening of up to 7-9 levels and a pH value of 10.3-11.3, THE BLEACH blue works efficiently, controllably, and is salon-ready.\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003eUniversal Professional Formula\u003c\/strong\u003e – suitable for every professional bleaching technique\u003cbr\u003e✓ \u003cstrong\u003eThis bleaching powder can lighten up to 7–9 levels\u003c\/strong\u003e – from classic blonde to platinum blonde\u003cbr\u003e✓ \u003cstrong\u003eDust-free bleaching powder\u003c\/strong\u003e – for clean work and more comfort in the salon\u003cbr\u003e✓ \u003cstrong\u003eClear blonde instead of yellow tint\u003c\/strong\u003e – supports neutral, radiant results\u003cbr\u003e✓ \u003cstrong\u003eCreamy consistency\u003c\/strong\u003e – easy to apply, evenly distributed\u003cbr\u003e✓ \u003cstrong\u003eNo swelling of the bleaching mass\u003c\/strong\u003e – stable application, controlled use\u003cbr\u003e✓ \u003cstrong\u003eOptimized ingredient base\u003c\/strong\u003e – for reliable, reproducible results\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592836063606,"sku":"10771","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_the_bleach_2584.webp?v=1790173550"},{"product_id":"the-developer-h2o2-3-1000-ml","title":"THE DEVELOPER H2O2 3% 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: justify; line-height: 1.20; text-indent: 0.0px;\" data-mce-style=\"text-align: justify; line-height: 1.20; text-indent: 0.0px;\"\u003eDeveloper 1000 ml\u003cbr\u003ePUR HAIR stabilized cream developers are suitable for use with common coloring systems. To be used with all hair colors and bleaches. Please observe the instructions for use provided by the respective manufacturer. Uniform oxygen release during the processing time. The hair color shines better, appears more luminous and expressive.\u003c\/div\u003e\u003cdiv style=\"text-align: justify; line-height: 1.20; text-indent: 0.0px;\" data-mce-style=\"text-align: justify; line-height: 1.20; text-indent: 0.0px;\"\u003eAvailable in concentrations 3%(10vol), 6%(20vol), 9%(30vol), 12% (40vol).\u003c\/div\u003e\u003cdiv style=\"text-align: justify; line-height: 1.20; text-indent: 0.0px;\" data-mce-style=\"text-align: justify; line-height: 1.20; text-indent: 0.0px;\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592836096374,"sku":"1070","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1070_The_Developer_3P_0626_4759.webp?v=1790173549"},{"product_id":"bond-repair-bleach-500-g","title":"BOND REPAIR BLEACH 500 G","description":"\u003ch2\u003eFor radiant blonde | Bleaching with Protect-Plex-Technology\u003c\/h2\u003e\u003cp\u003eBleaching without hair breakage? With Bond Repair Bleach bleaching powder, this customer wish finally becomes a reality. Thanks to innovative Protect-Plex-Technology with Polyamino Sugar Condensate and argan oil, you can achieve a cool, healthy-looking blonde even with very dark hair. The powerful formula enables highly precise lightening up to platinum blonde, while simultaneously protecting the hair structure. Safe to use, it is gentler for every hair type and yet highly efficient in the bleaching process without yellowing.\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003eBleaching powder with Protect-Plex-Technology\u003c\/strong\u003e – noticeably reduces hair breakage.\u003cbr\u003e✓ \u003cstrong\u003eWith Polyamino Sugar Condensate\u003c\/strong\u003e – derived from the condensation of amino acids and sugars. It supports the formation of disulfide bonds, thereby noticeably and visibly strengthening the hair fiber.\u003cbr\u003e✓ \u003cstrong\u003eArgan oil\u003c\/strong\u003e – complements the formula and has nourishing and soothing properties – for a smoother hair feel and a controlled, professional result.\u003cbr\u003e✓ \u003cstrong\u003eLightening by up to 7 levels\u003c\/strong\u003e – ideal for highlights \u0026amp; full bleaches.\u003cbr\u003e✓ \u003cstrong\u003eUp to 3 applications daily\u003c\/strong\u003e possible on healthy hair.\u003cbr\u003e✓ \u003cstrong\u003eStable, creamy consistency\u003c\/strong\u003e – dust-free powder, easy to dispense, perfectly homogeneously mixable.\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592837112182,"sku":"10775","price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/10775_BondRepairBleach_Webshop_2587.webp?v=1789990915"},{"product_id":"the-developer-h2o2-3-5000-ml","title":"THE DEVELOPER H2O2 3% 5000 ML","description":"\u003cdiv style=\"text-align:justify;line-height:1.20;text-indent:0.0px;\"\u003e\n\n\u003cbr\u003eDeveloper 5000 ml\u003cbr\u003ePUR HAIR stabilized cream developers are suitable for use with common coloring systems. To be used with all hair colors and bleaches. Observe the instructions for use of the respective manufacturer. Uniform oxygen release during the processing time. The hair color shines better, appears more vibrant and expressive. \u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003eAvailable in concentrations 3%(10vol), 6%(20vol), 9%(30vol), 12% (40vol).\u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592837144950,"sku":"1087","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1087_5-Liter_developer-3_webshop_2597.png?v=1789723670"},{"product_id":"bleaching-creme-250-ml","title":"BLEACHING CREAM 250 ML","description":"\u003cdiv style=\"margin-bottom:5.0px;text-indent:0.0px;\"\u003e\n\n\u003cbr\u003e\u003cb\u003eBleaching cream\u003c\/b\u003e is an advancement in hair lightening. Developed in our laboratories for best results and maximum hair protection. With the same lightening power as bleaching powder, it is enriched with exclusive botanical oils that care for the hair and scalp even during the chemical process. \u003c\/div\u003e\u003cdiv style=\"margin-bottom:5.0px;text-indent:0.0px;\"\u003eApplication:\u003c\/div\u003e\u003cdiv style=\"margin-bottom:5.0px;text-indent:0.0px;\"\u003eAfter weighing the desired amount of bleaching cream, mix it with oxidant until a homogeneous mixture is formed. PUR HAIR bleaching cream does not swell and promises the desired results, with reduced processing time and maximum hair protection. Your customers will love PUR HAIR bleaching cream not only for its gentle effect but also for its pleasant scent. PUR HAIR bleaching cream offers a variety of applications. Lightens by up to 6 shades. Also applicable for all conventional highlighting and bleaching techniques.\u003cbr\u003e\n\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:5.0px;text-indent:0.0px;\"\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592837734774,"sku":"10774","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/10774_bleaching-creme_web_2586.webp?v=1789990912"},{"product_id":"the-developer-h2o2-9-1000-ml","title":"THE DEVELOPER H2O2 9% 1000 ML","description":"\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/div\u003e\u003cdiv style=\"text-align:justify;line-height:1.20;text-indent:0.0px;\"\u003eDeveloper 1000 ml\u003cbr\u003ePUR HAIR stabilised cream developers are suitable for use with common colouring systems. Can be used with all hair colours and bleaches. Follow the instructions for use provided by the respective manufacturer. Consistent oxygen release during the processing time. The hair colour shines better, appears more vibrant and expressive.\u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003eAvailable in concentrations 3%(10vol), 6%(20vol), 9%(30vol), 12%(40vol).\u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592838226294,"sku":"1072","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1072_The_Developer_9P_0626_4763.webp?v=1789723664"},{"product_id":"brazilian-keratin-strong-1000-ml","title":"BRAZILIAN KERATIN STRONG 1000 ml","description":"\u003ch2\u003ebrazilian keratin strong – the premium hair straightening that changes everything\u003c\/h2\u003e\u003cp\u003eWith brazilian keratin strong, you bring an innovative keratin treatment and straightening to your salon. It is incredibly effective, and after straightening, the hair appears permanently and noticeably more nourished, smoother, shinier, and revitalized. At the same time, the formulation, with 90% naturally derived ingredients, is astonishingly gentle. The daily styling time for many clients with dark, thick, wavy to frizzy hair often takes a lot of time. Frizz susceptibility and uncontrollable volume quickly lead to frustration in everyday life. With the new premium keratin treatment, you offer these clients a lasting solution and relief from daily styling stress.\u003c\/p\u003e\u003cp\u003eAfter the keratin straightening, the hair structure immediately appears more orderly, smoother, and high-gloss. The old image of earlier permanent hair straightening methods with stiff and unnatural end results is a thing of the past – because our high-end hair straightening, brazilian keratin strong, is formulated so that the hair falls naturally and leaves a soft, supple hair feel. For your clients, this means less time in the bathroom in the morning, and in everyday life, the hair stays in shape – just as they've always wanted. With this innovative, semi-permanent straightening, we have created a true premium service for salons.\u003c\/p\u003e\u003ch2\u003eHigh-performance straightening with intelligent action\u003c\/h2\u003e\u003cp\u003eThe effect is based on a semi-permanent structural reshaping, where bridge bonds within the hair fiber are precisely rebuilt in a controlled manner – exactly where curls and unruly volume occur. Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin Amino Acid enable a targeted reshaping of the hair structure by reacting in a controlled manner with the hair's keratin proteins. The active ingredient complex penetrates the hair fiber, stabilizes and nourishes it, and straightens the structure without destroying the disulfide bonds. At the same time, the complex has an antistatic effect, reduces frizz and flyaways, and noticeably improves daily combability. A fine, shine-imparting film gently covers the hair surface, providing a smooth, reflective finish. The contained liquid keratin also coats the cuticle. This creates not just straight hair: fine hair can appear denser and fuller, and a glamorous reflection with a mirror effect is created.\u003c\/p\u003e\u003ch3\u003eWater-permeable formula – the decisive difference\u003c\/h3\u003e\u003cp\u003eA central innovative advantage of brazilian keratin strong is its water-permeable property. The hair is not sealed by the keratin straightening, and moisture is not locked out. The hair fiber can continue to be hydrated during washing, thus falling elastically and feeling nourished – instead of becoming dry or straw-like in the long term. This is particularly important for strong and dark hair types. They are particularly robust but often prone to dehydration and frizz. For your salon's results, this also means better combinability with care and color services – without the risk of \"long-term drying out\" due to an accumulation of water-insoluble silicones.\u003c\/p\u003e\u003ch3\u003eSafe formulation with a good feeling and strong results\u003c\/h3\u003e\u003cp\u003ebrazilian keratin strong is made from 90% naturally derived ingredients and manufactured in Brazil, carrying the authentic Brazilian Keratin DNA. Application remains simple and reliable, performance strong. Thus, the keratin straightening visibly reduces fullness, significantly reduces frizz, and provides a naturally falling, silky smooth finish – with immediate noticeable softness and that WOW feeling when you run your fingers through your hair for the first time.\u003c\/p\u003e\u003ch4\u003ePremium straightening system for natural smoothness\u003c\/h4\u003e\u003cul\u003e\n\n\u003cli\u003eFor thick, wavy to frizzy hair – Ideal for dark hair tones from 1 to 6\u003c\/li\u003e\n\n\u003cli\u003eSemi-permanent structural reshaping as a premium treatment in the salon\u003c\/li\u003e\n\n\u003cli\u003eActive complex of oxoacetamide and keratin is ideally absorbed by the hair fiber for reliable results\u003c\/li\u003e\n\n\u003cli\u003eHydrolyzed keratin adapts to the cuticle for instant, mirror-like shine\u003c\/li\u003e\n\n\u003cli\u003eStrong volume and frizz reduction with naturally flexible results\u003c\/li\u003e\n\n\u003cli\u003eWater-permeable keratin straightening, protects against dehydration and maintains elasticity\u003c\/li\u003e\n\n\u003cli\u003eEasy handling, reproducible results, premium feel in the salon, and long-lasting results at home\u003c\/li\u003e\n\n\u003cli\u003e90% naturally derived ingredients, made in Brazil\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592846090614,"sku":"1178","price":299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1178_Brazilian_Keratin_Strong_Shop_3579.webp?v=1789981939"},{"product_id":"brazilian-keratin-blonde-1000-ml","title":"BRAZILIAN KERATIN BLONDE 1000 ml","description":"\u003ch2\u003ebrazilian keratin blonde – The Premium Hair Straightening That Changes Everything\u003c\/h2\u003e\u003cp\u003eWith brazilian keratin blonde, you bring an innovative keratin treatment and straightening into your salon. It is incredibly effective, and after straightening, the hair appears permanently and noticeably more nourished, smoother, shinier, and revitalized. At the same time, the formulation, with 90% naturally derived ingredients, is astonishingly gentle.\u003c\/p\u003e\u003cp\u003eThe daily styling time for many clients with damaged, chemically treated, unruly, wavy to frizzy hair often takes a lot of time. Frizz-proneness and uncontrollable volume quickly lead to frustration in everyday life. With the new premium keratin treatment, you offer these clients a lasting solution and relief from daily styling stress.\u003c\/p\u003e\u003cp\u003eAfter the keratin straightening, the hair structure immediately appears more orderly, smoother, and high-gloss. The old image of earlier permanent hair straightening methods with rigid and unnatural results is a thing of the past – because our high-end hair straightening brazilian keratin blonde is formulated so that the hair falls naturally and leaves a soft, supple hair feel. For your clients, this means less time in the bathroom in the morning, and in everyday life, their hair stays in shape – exactly as they always wished. With this innovative, semi-permanent straightening, we have created a truly premium service for salons.\u003c\/p\u003e\u003ch2\u003eHigh-Performance Straightening with Intelligent Action\u003c\/h2\u003e\u003cp\u003eThe effect is based on a semi-permanent structural reshaping, in which bond linkages within the hair fiber are controlled and rebuilt – precisely where curls and unruly volume occur.\u003c\/p\u003e\u003cp\u003eGlyoxyloyl Carbocysteine and Glyoxyloyl Keratin Amino Acid enable a targeted reshaping of the hair structure by reacting controllably with the hair's keratin proteins. The active ingredient complex penetrates the hair fiber, stabilizes, repairs, intensively nourishes it, and straightens the structure without destroying the disulfide bonds. At the same time, the complex has an anti-static effect, reduces frizz and flyaways, and noticeably improves daily combability. A fine, shine-imparting film protects the hair surface and provides a supple, reflective finish.\u003c\/p\u003e\u003cp\u003eThe contained liquid keratin simultaneously coats the outer cuticle. This not only creates straight hair: Fine hair can appear denser and fuller, and a glamorous reflection with a mirror effect is created.\u003c\/p\u003e\u003ch3\u003eWater-Permeable Formula – The Decisive Difference\u003c\/h3\u003e\u003cp\u003eA key innovative advantage of brazilian keratin blonde is its water-permeable property. The hair is not sealed by the keratin straightening, and moisture is not locked out. The hair fiber can continue to be hydrated during washing, thus falling elastically and feeling nourished – instead of drying out long-term or becoming straw-like.\u003c\/p\u003e\u003cp\u003eThis is especially important for damaged and bleached hair types. They are particularly robust but often prone to dehydration and frizz. For your salon results, this also means better compatibility with care and color services – without the risk of \"long-term drying out\" due to the accumulation of water-insoluble silicones.\u003c\/p\u003e\u003ch4\u003eSafe Formulation with a Good Feeling and Strong Results\u003c\/h4\u003e\u003cp\u003ebrazilian keratin strong is made from 90% naturally derived ingredients and manufactured in Brazil, carrying the authentic Brazilian Keratin DNA. Application remains simple and reliable, with strong performance.\u003c\/p\u003e\u003cp\u003eThus, the keratin treatment visibly creates less volume, significantly less frizz, and a naturally flowing, silky smooth finish – with instantly noticeable suppleness and that WOW feeling when you run your fingers through your hair for the first time.\u003c\/p\u003e\u003ch3\u003ePremium straightening system for natural smoothness\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eFor bleached, damaged, wavy to frizzy hair types – Ideal for light hair tones from 7 to 12\u003c\/li\u003e\n\n\u003cli\u003eSemi-permanent structural reshaping as a premium treatment in the salon\u003c\/li\u003e\n\n\u003cli\u003eActive complex of oxoacetamide and keratin is ideally absorbed by the hair fiber for reliable results\u003c\/li\u003e\n\n\u003cli\u003eHydrolyzed keratin adapts to the cuticle for instant, mirror-like shine\u003c\/li\u003e\n\n\u003cli\u003eStrong volume and frizz reduction with naturally flexible results\u003c\/li\u003e\n\n\u003cli\u003eWater-permeable keratin treatment protects against dehydration and maintains elasticity\u003c\/li\u003e\n\n\u003cli\u003eEasy to use, reproducible results, premium feel in the salon, and long-lasting results at home\u003c\/li\u003e\n\n\u003cli\u003e90% naturally derived ingredients, made in Brazil\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592846680438,"sku":"1181","price":299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1181_Brazilian_Keratin_Blonde_Shop_3582.webp?v=1789981949"},{"product_id":"shades-liquid-toner-entwickler-1-5-1000-ml","title":"SHADES LIQUID TONER DEVELOPER 1.5% 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003ePur Hair Shades DEVELOPER 1,51000 ml\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\n\n\u003cstrong\u003eApplication\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e1.Mixing ratio 1:1 for the strongest result, 1:1.5 or 1:2 for gloss. Liquid Toner: INITIATOR 1.5% OXIGEN depending on intensity. Clear Toner can be mixed with any shade to reduce or lighten the tone of the formula.\u003cbr\u003e\u003cbr\u003e2. Apply to towel-dried hair. When used on towel-dried hair, you achieve a gentle tinting of the hair.\u003cbr\u003e\u003cbr\u003e3. After application, leave on for 20 minutes on normal hair and 40 minutes on gray hair. For thick hair, leave the Shades on for 15 minutes under a cap, then heat the hair. Remove the cap and let the hair cool for 5 minutes. For resistant gray hair, leave it on for 20 minutes under the cap and heat it. Then remove the cap and let the color develop for another 20 minutes at room temperature.\u003cbr\u003e\u003cbr\u003e4. Afterwards, rinse the hair thoroughly with water and then seal with a conditioner\/detangler.\u003cbr\u003e\n\n\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592856314230,"sku":"6097","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/6097_Shades_Developer_0626_4757.webp?v=1790171656"},{"product_id":"no-yellow-shampoo-300-ml","title":"NO YELLOW SHAMPOO 300 ML","description":"\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe gently cleansing and paraben-free No Yellow Shampoo tones streaked, colored, or bleached hair, combating yellow undertones. Thanks to the violet pigments it contains, the shampoo neutralizes all yellow reflections and helps achieve a pure white effect in grey hair. It tones highlights, blonde, and grey hair with a beautiful, subtle silver shimmer. The scalp is not dried out or irritated. The effectiveness is visible after the first application.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592881316214,"sku":"9228","price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_noyellow_PRO_0625_3407.webp?v=1790171244"},{"product_id":"deep-cleansing-shampoo-1000-ml","title":"DEEP CLEANSING SHAMPOO 1000 ML","description":"\u003cp\u003e\u003cspan lang=\"DE\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp align=\"LEFT\" dir=\"LTR\"\u003eA Deep Cleansing Shampoo is always used before a chemical treatment to free the hair from free radicals such as chlorine, dust or styling residues.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp align=\"LEFT\" dir=\"LTR\"\u003eDue to its special formula, activated charcoal plays an important part. Through cleansing, activated charcoal can also optimally regulate sebum production. The rich ingredients like vitamin E \u0026amp; C slow down the aging process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592888525174,"sku":"2017","price":26.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/2017_Deep_Cleansing_1000ml_Packshot_web_4601.webp?v=1789985033"},{"product_id":"sensitive-h2o2-6-1000-ml","title":"SENSITIVE H2O2 6% 1000ML","description":"\u003cp\u003eThe Sensitive Creme Developer 6% (20 vol.) was specially developed for sensitive scalps and impresses with its reliable performance and is optimally matched to all PUR HAIR color systems.\u003c\/p\u003e\u003cp\u003eIt is also compatible with all common coloring systems and is therefore versatile – for both hair dyes and bleaches.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eUniversally compatible with all common colorations and bleaches\u003c\/li\u003e\n\n\u003cli\u003eReliable, even oxygen release throughout the entire processing time\u003c\/li\u003e\n\n\u003cli\u003eSupports an even color result from roots to ends\u003c\/li\u003e\n\n\u003cli\u003eVisibly adds more shine, luminosity and expression to hair color\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592891539830,"sku":"1078","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1078_Sensitive_Developer_6_Webshop_2589.webp?v=1790173577"},{"product_id":"sensitive-h2o2-4-1000-ml","title":"SENSITIVE H2O2 4% 1000ML","description":"\u003cp\u003eThe Sensitive Cream Developer 4% (13 vol.) was specially developed for sensitive scalps and impresses with its reliable performance and is optimally matched to all PUR HAIR color systems.\u003c\/p\u003e\u003cp\u003eIt is also compatible with all common coloring systems and therefore versatile – both for hair dyes and for bleaches.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eUniversally compatible with all common colorations and bleaches\u003c\/li\u003e\n\n\u003cli\u003eReliable, even oxygen release throughout the entire processing time\u003c\/li\u003e\n\n\u003cli\u003eSupports an even color result from roots to ends\u003c\/li\u003e\n\n\u003cli\u003eGives hair color visibly more shine, luminosity and expression\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592898224502,"sku":"1077","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1077_Sensitive_Developer_4_Webshop_2582.webp?v=1790171255"},{"product_id":"sensitive-fixierung-1000-ml","title":"SENSITIVE HOLD 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003eThe innovative formula of this fixing preparation is optimally adapted to \u003cstrong\u003ePUR HAIR\u003c\/strong\u003e sensitive perm. The perm is reliably and safely stabilized synergistically. The hair is strengthened with bamboo extract and gains enormous elasticity and bounce. The hair becomes more resistant to environmental influences, e.g. humidity. The perm looks more vital and lasts longer. (In Asia, bamboo is a symbol of long life). Hygroplex, an efficient protein and moisture donor, gives the hair suppleness, enchanting shine and perfect combability.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592901108086,"sku":"1086","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1086_Sensitive_Fixing_F_0726_Shop_4891.webp?v=1789713342"},{"product_id":"organic-chemical-balancer-1000-ml","title":"ORGANIC CHEMICAL BALANCER 1000 ML","description":"\u003cp\u003eThe \u003cstrong\u003eorganic Chemical Balancer\u003c\/strong\u003e is the ideal finishing treatment for chemically treated hair. It neutralizes the pH value after chemical treatments such as coloring, bleaching, or perms and restores the hair's natural strength and structure.\u003c\/p\u003e\u003cp\u003eAdditionally, the Chemical Balancer provides effective relief against static hair and intensively moisturizes it. Its \u003cstrong\u003ehigh-quality organic ingredients\u003c\/strong\u003e improve detangling and help to tame unruly hair structure.\u003c\/p\u003e\u003cp\u003eThe result: Hair color is effectively sealed, the pH value is neutralized, and the hair gains a super smooth texture and a naturally silky shine.\u003c\/p\u003e\u003ch4\u003eOur Chemical Balancer contains organic extracts such as:\u003c\/h4\u003e\u003cul\u003e\n\n\u003cli\u003e\u003cp\u003e\u003cb\u003eJojoba Oil:\u003c\/b\u003e Makes hair supple and smooths the hair structure. Is skin-friendly and penetrates deeply without leaving a film. Very temperature-resistant and rich in vitamin E and minerals.\u003c\/p\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cp\u003e\u003cb\u003eGrape Seed Extract:\u003c\/b\u003e As an antioxidant, it scavenges free radicals and thus prevents the aging process of the hair. It promotes scalp regeneration, has anti-inflammatory effects, and soothes the scalp to keep the hair in good condition.\u003c\/p\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cp\u003e\u003cb\u003eHydrolyzed Wheat Protein:\u003c\/b\u003e It reduces static electricity by neutralizing the electrical charge on the hair surface. It makes hair easy to comb and supple and gives it volume and shine.\u003c\/p\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAloe Vera:\u003c\/b\u003e Stimulates collagen production, strengthens hair structure, and revitalizes lifeless hair. Has itch-relieving, cooling, and anti-inflammatory effects, making it the ideal care for stressed, irritated, and dandruff-prone scalps.\u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592958943606,"sku":"9205","price":39.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/9205_1000ml-organic_chemical-balancer_packshot_0626_4773.png?v=1789724941"},{"product_id":"the-developer-h2o2-6-5000-ml","title":"THE DEVELOPER H2O2 6% 5000 ML","description":"\u003cdiv style=\"text-align:justify;line-height:1.20;text-indent:0.0px;\"\u003e\n\n\u003cbr\u003eDeveloper 5000 ml\u003cbr\u003ePUR HAIR stabilized cream developers are suitable for use with common coloring systems. To be used with all hair colors and bleaches. Observe the instructions for use of the respective manufacturer. Even oxygen release during the exposure time. The hair color shines better, appears more luminous and expressive. \u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003eAvailable in concentrations of 3%(10vol), 6%(20vol), 9%(30vol), 12%(40vol).\u003c\/div\u003e\u003cdiv style=\"text-indent:0.0px;\"\u003e\u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592991711606,"sku":"1088","price":19.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1088_5-Liter_developer-6_webshop_3788.webp?v=1789723680"},{"product_id":"brazilian-keratin-starter-set","title":"BRAZILIAN KERATIN STARTER SET","description":"\u003ch2\u003eYour Introduction to Premium Hair Straightening\u003c\/h2\u003e\u003cp\u003eStart now with a highly profitable keratin straightening service in your salon – including training, professional keratin products, and free flat irons.\u003c\/p\u003e\u003cp\u003eWith the Brazilian Keratin Starter Set, you get everything you need to professionally and profitably offer Brazilian Keratin Straightening treatments in your salon. Whether you want to expand your service portfolio or optimize your existing keratin hair straightening with a new, innovative system – this set is your complete package for more revenue per client and stronger customer loyalty. Your investment will pay for itself after just a few applications – thanks to well-thought-out product quantities, retail sizes for at-home aftercare, and a clear pricing basis.\u003c\/p\u003e\u003cp\u003eThe treatment takes approximately 3.5 hours, during which the hair is intensely supplied with keratin. Afterwards, the hair is easier to blow-dry, effortlessly styled, and feels noticeably nourished after every wash.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrazilian Keratin blonde\u003c\/strong\u003e was specially developed for gray, bleached, lightened, and damaged hair. This professional keratin treatment provides visibly shiny, smooth, and straight hair without permanently breaking its natural structure. Especially for blonde hair, which often appears dry or chemically treated, this treatment strengthens each individual strand and sustainably repairs the compromised hair structure. The result is straight hair that effectively tames frizz, unruly sections, and frizzy hair. With the additional violet color pigments, you always achieve a cool color result.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrazilian Keratin strong\u003c\/strong\u003e is the ideal choice for natural curls, frizzy, very unruly hair, or a particularly dense hair structure. This intensive treatment was developed to control even pronounced frizz and deeply repair and strengthen the hair structure. Especially for unruly hair structures, this hair straightening provides visibly more control, a healthy-looking, smooth finish, and impressive shine. For you as a hairdresser, this means: maximum straightening performance with a simultaneously nourished and shiny result. Keratin straightening transforms even hard-to-manage hair into smoothly flowing lengths. Clients enjoy silky styling, even and long-lasting straight hair, reflecting the professionalism and quality of each individual keratin treatment.\u003c\/p\u003e\u003cp\u003e✓ Complete Brazilian Keratin System for professional use\u003cbr\u003e✓ Perfect for restarting or expanding your premium offerings\u003cbr\u003e✓ 2x flat irons free – ideal as a client giveaway\u003cbr\u003e✓ Training included – safe application for your entire team\u003cbr\u003e✓ Professional \u0026amp; retail sizes for maximum margin and add-on sales\u003cbr\u003e✓ Cost calculation information sheet for optimal pricing\u003cbr\u003e✓ €1,061 savings in the complete package\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eWhat's included in the Brazilian Keratin Starter Set\u003c\/h3\u003e\u003cp\u003eFor individual results – from strong hair to bleached, more sensitive hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProfessional straightening products\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003e1x Brazilian Keratin strong\u003c\/li\u003e\n\n\u003cli\u003e1x Brazilian Keratin blonde\u003c\/li\u003e\n\n\u003cli\u003e1x Deep Cleansing Shampoo 1000 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eCare \u0026amp; Retail Products in Salon and Retail Sizes\u003c\/h3\u003e\u003cp\u003eThis way, you generate not only treatment revenue but also sustainable add-on sales with aftercare perfectly matched to keratin straightening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSalon Sizes (1000 ml):\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003e1x Magic Keratin Shampoo\u003c\/li\u003e\n\n\u003cli\u003e1x Magic Keratin Mask \u0026amp; Conditioner\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eRetail Sizes (6 pieces à 250 ml each):\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003e6x Magic Keratin K-Shampoo\u003c\/li\u003e\n\n\u003cli\u003e6x Magic Keratin K-Mask \u0026amp; Conditioner\u003c\/li\u003e\n\n\u003cli\u003e6x Magic Keratin K-Balm\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eFreebies Included: Flat Iron \u0026amp; Training\u003c\/h3\u003e\u003cp\u003eThis is how you position yourself as an expert in professional keratin straightening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e2x Professional Flat Irons Free\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor your professional salon appearance, you receive 2 high-quality \"PUR HAIR Iron Gloss Pro\" flat irons for free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTraining for You \u0026amp; Your Team\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe free training ensures:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eSafe and professional application\u003c\/li\u003e\n\n\u003cli\u003eConsistent quality across the entire team\u003c\/li\u003e\n\n\u003cli\u003eProfessional consulting expertise\u003c\/li\u003e\n\n\u003cli\u003eHigher customer satisfaction\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eFocus on Profitability \u0026amp; Margin\u003c\/h3\u003e\u003cp\u003eWith the cost calculation information sheet, you can set your salon prices clearly and profitably. The set includes both professional sizes for treatments and retail products for sale – perfect for a strong margin and sustainable revenue building. An investment that pays for itself after just a few clients.\u003c\/p\u003e\u003ch3\u003eLaunch Special: More Value for Your Salon\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e⏰ Promotion Period: 16.03.26 – 15.06.26\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor every bottle of Brazilian Keratin purchased, you receive a free flat iron. Use this promotion to start your keratin season with a strong offer and strategically expand your premium segment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho is the Brazilian Keratin Starter Set suitable for?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eHairdressers who want to introduce keratin treatments in their salon\u003c\/li\u003e\n\n\u003cli\u003eSalons looking to expand their premium treatment offerings\u003c\/li\u003e\n\n\u003cli\u003eTeams that value professional training \u0026amp; safe application\u003c\/li\u003e\n\n\u003cli\u003eEntrepreneurs who want to increase add-on sales and margin\u003c\/li\u003e\n\n\u003cli\u003eSalons that want to position themselves as specialists for straight, well-groomed hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592997118326,"sku":"1202","price":999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1202_Brazilian_Keratin_Starterset_Shop_4493.webp?v=1789981964"},{"product_id":"no-yellow-shampoo-1000-ml","title":"NO YELLOW SHAMPOO 1000 ML","description":"\u003cdiv\u003eThe gently cleansing and paraben-free No Yellow Shampoo tones streaked, colored or bleached hair. Thanks to the violet pigments it contains, the shampoo reduces all yellow tones and helps to achieve a pure white effect on grey hair. It tones highlights, blonde and grey hair with a beautiful, light silver shimmer. The scalp is not dried out or irritated. The effectiveness is visible after the first application.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57593017860470,"sku":"9227","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_noyellow_1000ml_PRO_0625_3819.webp?v=1789713353"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/collections\/1181_Brazilian_Keratin_Blonde_Shop_3582.webp?v=1776084917","url":"https:\/\/purhair.pro\/en\/collections\/professional.oembed","provider":"PUR HAIR PRO","version":"1.0","type":"link"}