{"title":"New Products","description":"\u003ch2\u003eInnovations for your radiant salon presence\u003c\/h2\u003e\n\u003cp\u003eDiscover the latest PUR HAIR products and professional salon innovations that will make your daily work more efficient and creative. Our new products combine state-of-the-art formulations, performance, and trends so that you can always offer your customers the best experiences.\u003c\/p\u003e","products":[{"product_id":"bond-repair-bleach-500-g","title":"BOND REPAIR BLEACH 500 G","description":"\u003ch2\u003eFor radiant blonde | Bleaching with Protect-Plex-Technology\u003c\/h2\u003e\u003cp\u003eBleaching without hair breakage? With Bond Repair Bleach bleaching powder, this customer wish finally becomes a reality. Thanks to innovative Protect-Plex-Technology with Polyamino Sugar Condensate and argan oil, you can achieve a cool, healthy-looking blonde even with very dark hair. 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For your clients, this means less time in the bathroom in the morning, and in everyday life, the hair stays in shape – just as they've always wanted. With this innovative, semi-permanent straightening, we have created a true premium service for salons.\u003c\/p\u003e\u003ch2\u003eHigh-performance straightening with intelligent action\u003c\/h2\u003e\u003cp\u003eThe effect is based on a semi-permanent structural reshaping, where bridge bonds within the hair fiber are precisely rebuilt in a controlled manner – exactly where curls and unruly volume occur. Glyoxyloyl Carbocysteine and Glyoxyloyl Keratin Amino Acid enable a targeted reshaping of the hair structure by reacting in a controlled manner with the hair's keratin proteins. The active ingredient complex penetrates the hair fiber, stabilizes and nourishes it, and straightens the structure without destroying the disulfide bonds. At the same time, the complex has an antistatic effect, reduces frizz and flyaways, and noticeably improves daily combability. A fine, shine-imparting film gently covers the hair surface, providing a smooth, reflective finish. The contained liquid keratin also coats the cuticle. This creates not just straight hair: fine hair can appear denser and fuller, and a glamorous reflection with a mirror effect is created.\u003c\/p\u003e\u003ch3\u003eWater-permeable formula – the decisive difference\u003c\/h3\u003e\u003cp\u003eA central innovative advantage of brazilian keratin strong is its water-permeable property. The hair is not sealed by the keratin straightening, and moisture is not locked out. The hair fiber can continue to be hydrated during washing, thus falling elastically and feeling nourished – instead of becoming dry or straw-like in the long term. This is particularly important for strong and dark hair types. They are particularly robust but often prone to dehydration and frizz. 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