{"title":"Magic Keratin","description":"\u003ch2\u003eAnti-Frizz Care for Smooth Hair\u003c\/h2\u003e\n\u003cp\u003eThe Magic Keratin line impresses with a professional anti-frizz formulation that optimally supports keratin treatments, extends salon results, and provides visibly nourished hair – even in high humidity.\u003c\/p\u003e","products":[{"product_id":"k-anti-frizz-shampoo-250-ml","title":"K ⦁ ANTI-FRIZZ SHAMPOO 250 ML","description":"\u003ch2\u003e\u003cstrong\u003eK ⦁ Anti-Frizz Shampoo - Effective against Frizz\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eUnruly Hair:\u003c\/strong\u003e Do you want to convince your customers with hair care that really works? Then our Magic Keratin series from PUR HAIR is just right for your salon. Our anti-frizz shampoo is an indispensable product to restore your customers' hair balance. With its sulfate-free formula, it protects the valuable cuticle and ensures a shiny, silky-soft finish. Unlike products that do not specifically address hair needs and can therefore cause a protein excess, our shampoo offers targeted care and strengthening for frizzy, curly, damaged or dry hair. It gently cleanses, nourishes intensely and adds shine. Whether your customers have curly, wavy or frizzy hair, this anti-frizz shampoo will balance every hair structure. Complement the care with our conditioner, the Organic Leave-In Conditioner, which protects the hair from external influences and makes it resistant. This way, you reduce frizz and strengthen your customers' hair structure sustainably. Convince with quality and show that less is often more – with the right care for dry and frizzy hair types, including keratin treatments and restorative anti-frizz products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAfter Keratin Straightening:\u003c\/strong\u003e Your customers leave the salon with a radiant smile and silky-smooth hair – thanks to your application of our keratin treatment. But what happens next? For your customers to enjoy their smooth and frizz-free hair fibers for a long time, proper care is crucial. Our Anti-Frizz Shampoo is the key to a successful hair care routine after the treatment. It was specially developed for keratin-treated hair fibers and offers a gentle, sulfate-free cleansing that protects the valuable keratin layer without washing it out. You help your customers by recommending a product that nourishes and protects their new hair structure without over-conditioning it. Regardless of whether the original hair type is curly, wavy or unruly – our shampoo brings it into balance, gives it a silky shine and maintains its natural elasticity. Convince your customers with a product that truly promises magic.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eWhy hair needs very special care after a keratin treatment?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eKeratin treatments are currently booming, and for good reason. As a hairdresser, you have the opportunity to fulfill your customers' dream of smooth, frizz-free hair. However, to ensure the impressive result in the long term, targeted aftercare is crucial. During the treatment, the structure is deeply enriched with hydrolyzed keratin, amino acids and proteins. These substances act like a protective coat that seals the hair fiber and ensures smoothness. However, conventional shampoos, especially those with sulfates or a high protein content, can destroy this seal again. Our special Anti-Frizz Shampoo from PUR HAIR is precisely tailored to the needs of keratin-treated hair. It is free of sulfates and excessive proteins to avoid \"protein overload\". Instead, it uses moisturizing plant oils and antioxidant active ingredients to optimally nourish the structure. No matter what hair type you have, this shampoo can effectively tame frizz. With the Magic Keratin K-Shampoo, you preserve the radiant result of the keratin treatment and give the hair long-lasting health and shine.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eWhat makes our K ⦁ Anti-Frizz Shampoo special\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eExperience a hair care routine that is simple and effective. As a hairdresser, you know how crucial it is to optimally coordinate products to offer your customers healthy, supple and shiny hair. Our Anti-Frizz Shampoo forms the basis of the new routine after keratin straightening. It cleanses gently, cares intensively and is specially tailored to the needs of hair types that require special care after a treatment. Our care formula is ideal especially for bleached or colored hair that has recently undergone a keratin straightening. Colored hair needs special attention after intensive treatments. Our Anti-Frizz Shampoo not only protects the keratin layer, but also preserves the color brilliance and prevents the fibers from drying out. Convince your customers with this specially developed product and ensure that they are satisfied in the long term.\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003eEffective cleansing power without sulfates\u003c\/strong\u003e – To ensure that the hair does not dry out and the keratin seal is maintained long-term.\u003cbr\u003e✓ \u003cstrong\u003eAnti-frizz property\u003c\/strong\u003e – For silky smooth lengths, even in high humidity.\u003cbr\u003e✓ \u003cstrong\u003eVelvety, supple hair\u003c\/strong\u003e – A smoothed hair surface that feels soft and vital.\u003cbr\u003e✓ \u003cstrong\u003eNo protein overload\u003c\/strong\u003e – So that the hair remains elastic, well-moisturized and does not become dry or brittle.\u003cbr\u003e✓ \u003cstrong\u003eIdeal for curly, unruly or treated hair\u003c\/strong\u003e – The shampoo is suitable for any curling styling method.\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592841961846,"sku":"1183","price":10.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_magic_keratin_shampoo_4278.png?v=1789980382"},{"product_id":"k-anti-frizz-shampoo-1000-ml","title":"K ⦁ ANTI-FRIZZ SHAMPOO 1000 ML","description":"\u003ch2\u003eMagic Keratin K ⦁ Anti-Frizz Shampoo – Professional Care for Long-Lasting Smooth Hair\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSmooth Texture \u0026amp; Suppleness for Unruly Hair:\u003c\/strong\u003e Do you want to offer your clients a hair care product that delivers noticeable results – right from the first application? Then PUR HAIR's Anti-Frizz Shampoo is the ideal addition to your salon's offerings. Developed specifically for frizzy, curly, or dry hair after a keratin treatment, it gently cleanses, protects the delicate keratin structure, and helps to specifically tame frizz. The sulfate-free formula prevents the hair fiber from becoming rough during washing and instead provides intense moisture – without over-conditioning it. In combination with our nourishing K ⦁ Mask \u0026amp; Conditioner or our suitable Organic Leave-in Conditioner, even severely frizzy hair becomes soft, shiny, and noticeably elastic again. Ideal for clients who often blow-dry, regularly style, or frequently straighten their hair – or simply seek professional anti-frizz care that truly delivers on its promises.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare after Keratin Hair Straightening:\u003c\/strong\u003e Your clients leave the salon with a radiant smile and silky-smooth hair – after a successful straightening with a flat iron and the Keratin Treatment. To ensure this result isn't lost after just a few days, targeted aftercare is crucial. Our PUR HAIR Anti-Frizz Shampoo reliably protects the keratin and cuticle layer during daily washing, reduces stray hairs, and prevents re-frizzing – especially in high humidity. At the same time, the hair remains supple, shiny, and easy to style. For even more protection against external influences, we recommend supplementing the care with one of our suitable conditioners or our natural Organic Healing Oil. This way, you provide your clients with long-lasting smooth, frizz-free styles – without styling stress.\u003c\/p\u003e\u003ch3\u003eWhy Keratin-Treated Hair Needs Targeted Aftercare\u003c\/h3\u003e\u003cp\u003eYou know it from daily salon life: clients with frizzy hair or natural curls consciously choose a keratin treatment to smooth frizz and unruly textures and make their hair more manageable. During the treatment, the hair structure is deeply sealed with the help of a flat iron and heat. But the result only lasts if the aftercare is right. Often, standard shampoos contain sulfates or too many proteins, which can lead to dry or stiff hair. Our Anti-Frizz Shampoo was developed to prevent exactly that. It not only has an anti-static effect but also provides deep-acting moisture and protects the straightened hair structure with every wash. For visibly nourished, elastic hair when styling – that feels like silk.\u003c\/p\u003e\u003ch3\u003eWhat Makes Magic Keratin K ⦁ Anti-Frizz Shampoo Indispensable in Salon Life\u003c\/h3\u003e\u003cp\u003eAre you looking for a care product that you can wholeheartedly recommend to your clients? The Magic Keratin K-Shampoo is your professional companion for every aftercare consultation after hair straightening. It harmonizes perfectly with a nourishing conditioner or a leave-in product and ideally complements any styling ritual. Whether dry, stressed, rough, or bleached hair – the nourishing formula smooths, calms, and helps to restore the natural balance. Thanks to targeted anti-frizz technology, daily blow-drying also becomes easier, as the hair does not swell or frizz again. This results in less frizz – and your clients start their day with visibly healthier hair.\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003eSulfate-Free Cleansing\u003c\/strong\u003e – Preserves the keratin seal and prevents hair fiber dehydration.\u003cbr\u003e✓ \u003cstrong\u003eAnti-Frizz Effect\u003c\/strong\u003e – Helps to specifically tame frizz and stray hairs – even in humid climates.\u003cbr\u003e✓ \u003cstrong\u003eFor Dry \u0026amp; Frizzy Hair\u003c\/strong\u003e – The care formula with moisturizing plant oils calms rough hair fibers.\u003cbr\u003e✓ \u003cstrong\u003eSmooth Hair Structure\u003c\/strong\u003e – Hair feels supple, shines like silk, and is effortlessly styled.\u003cbr\u003e✓ \u003cstrong\u003eNo Protein Overload\u003c\/strong\u003e – Specifically tailored for aftercare following keratin treatments and hair straightening.\u003cbr\u003e✓ \u003cstrong\u003eComplemented by Conditioner and Hair Oil\u003c\/strong\u003e – For a complete professional care routine in the salon and at home.\u003cbr\u003e✓ \u003cstrong\u003ePerfect for Curly, Wavy, or Frizzy Hair Types\u003c\/strong\u003e – And anyone who desires more control and less frizz.\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592842551670,"sku":"1182","price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_magic_keratin_shampoo_1000ml_4283.png?v=1789980374"},{"product_id":"k-mask-conditioner-1000-ml","title":"K ⦁ MASK \u0026 CONDITIONER 1000 ML","description":"\u003ch2\u003eMagic Keratin K-Mask \u0026amp; Conditioner – the 2-in-1 formula for intensive salon-quality care\u003c\/h2\u003e\u003cp\u003eWhether as a professional after-treatment in the salon or as an intensive care ritual for at home: the Magic Keratin K-Mask \u0026amp; Conditioner is a true all-rounder. This 2-in-1 solution was specially developed for demanding hair that needs a lot of attention after a keratin or chemical straightening treatment. It combines the deep care of a high-quality hair mask with the uncomplicated application of a conditioner – ideal for use in the salon or as a retail product for your clients. The moisturizing texture specifically counteracts frizz, tames flyaways, and soothes dry, brittle hair fibers. It provides lengths and ends with intensive moisture and protects the sensitive cuticle – for visibly smoother hair and a well-groomed finish. Regardless of whether it's after a keratin treatment or frizzy hair due to frequent blow-drying – this mask calms the structure and significantly reduces typical causes of frizzy hair and dryness. Especially in high humidity, it helps to tame roughened hair and ensures that the hair structure remains supple. The application of a hair oil can also support the effect of the mask.\u003c\/p\u003e\u003ch3\u003eTargeted care after keratin treatment\u003c\/h3\u003e\u003cp\u003eKeratin treatments are among the most effective methods for permanently straightening unruly hair. During this treatment, the hair structure is enriched with proteins, amino acids, and hydrolyzed keratin through heat. This creates a smooth, protective layer that envelops the hair – but it is sensitive. Without proper aftercare, the effect can quickly diminish due to excessive washing or frequent blow-drying. This is exactly where the Magic Keratin K-Mask \u0026amp; Conditioner comes in. After washing the hair with Magic Keratin K-Shampoo, the mask is worked directly into towel-dried hair. It takes effect after just a few minutes: It smooths the cuticle, tames frizz, prevents curling in humidity, and strengthens dry hair from within. It is ideal for curls or curly, dry hair to keep the structure velvety and to make the hair easier to comb or brush – without snagging.\u003c\/p\u003e\u003ch3\u003eMore than just care – a real professional product for hairdressers\u003c\/h3\u003e\u003cp\u003eThis 2-in-1 care is your reliable companion in the salon: It not only ensures supple lengths but also protects the hair during styling, especially when blow-drying or straightening. The deep-acting formula noticeably strengthens the hair, prevents dehydration, and ensures less hair breakage when brushing. You can flexibly adjust the exposure time – as a quick anti-frizz treatment or as an intensive treatment with heat. This allows you to achieve optimal results for every hair type. Especially for clients with frizz-prone, dry, or color-treated hair, the combination of mask and conditioner acts like a smoothing care package: It repairs the cuticle, reduces flyaways, and ensures a smoother, tamer finish. The result is immediately visible and tangible – with more control, shine, and a feeling of healthy, elastic hair that no longer appears brittle or dry.\u003c\/p\u003e\u003ch3\u003eCare power that convinces in daily salon life\u003c\/h3\u003e\u003cp\u003eThe high-quality formulation is based on proven plant-based ingredients that specifically support the hair after every treatment or styling routine:\u003c\/p\u003e\u003cp\u003eThis targeted combination of active ingredients creates a visible difference – especially for clients who regularly straighten, color, or want to style their curls in a controlled way. The mask makes brushing easier, protects the cuticle, prevents new frizz causes, and ensures sustainably well-groomed hair – day after day.\u003c\/p\u003e\u003cp\u003e✓ 2-in-1 mask \u0026amp; conditioner – saves time and offers double effectiveness\u003cbr\u003e✓ Anti-frizz care with moisture for dry, stressed, and curly hair structures\u003cbr\u003e✓ Protects against dehydration from washing, blow-drying, or heat styling\u003cbr\u003e✓ Smooths the cuticle and makes the hair supple and soft\u003cbr\u003e✓ Ideal for hairdressers and for retail to clients for home use\u003cbr\u003e✓ Sustainably supports every professional straightening treatment\u003cbr\u003e✓ Perfect for brittle lengths, frizzy hair, and hair that is difficult to tame\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592844353910,"sku":"1185","price":39.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_magic_keratin_mask_1000ml_4284.png?v=1789981155"},{"product_id":"k-mask-conditioner-250-ml","title":"K ⦁ MASK \u0026 CONDITIONER 250 ML","description":"\u003ch2\u003eMagic Keratin K-Mask \u0026amp; Conditioner – 2-in-1 Treatment for Professional Salon Results\u003c\/h2\u003e\u003cp\u003eThe Magic Keratin K-Mask \u0026amp; Conditioner from PUR HAIR is the ideal complement to the salon treatment with the Magic Keratin K-Shampoo. As a hairdresser, you know how important the right care routine is after a keratin treatment. This 2-in-1 formula combines the deep conditioning properties of a hair mask with the everyday usability of a conditioner. Ideal for dry, damaged, curly or keratin-treated hair – for a visible result directly at the styling station. The creamy texture soothes even demanding hair structures, reduces frizz, intensively moisturizes the hair and ensures visibly more smoothness. Whether after a keratin straightening or as a restorative interim treatment – the K-Mask \u0026amp; Conditioner offers your salon a simple but highly effective solution to make your clients' hair noticeably softer, shinier and more nourished. With this anti-frizz solution, even frizzy hair is easier to manage when drying, and styling is effortless.\u003c\/p\u003e\u003ch3\u003eTargeted Care After Keratin Treatment\u003c\/h3\u003e\u003cp\u003eDuring a keratin treatment, the hair structure is enriched and smoothed with proteins, amino acids and hydrolyzed keratin using heat. As a hairdresser, you know the challenges afterwards: the hair structure needs targeted but balanced care that does not impair the results but maintains them. The K-Mask offers exactly this ongoing care – it helps to stabilize the keratin structure, detangle hair, tame frizz, and rebalance it after every straightening. Especially for bleached or color-treated hair after a keratin straightening, the use of the mask is essential to prevent hair breakage, dryness or loss of elasticity. After just a few minutes of exposure, the effect is visible – noticeably smoother, healthier-looking lengths and ends that are easier to comb and style. After washing, the mask should be applied directly to towel-dried hair and distributed evenly. For frizzy hair or curly structures, it is important to protect the cuticle to prevent individual hairs from sticking out and frizzing, especially in high humidity. Proper care also helps to tame unruly hair when blow-drying and prevent it from looking dry and rough. For additional protection from external influences, a high-quality hair oil can also be used to add shine to the hair and maintain elasticity.\u003c\/p\u003e\u003ch3\u003eCare That Underlines Salon Quality\u003c\/h3\u003e\u003cp\u003eAs a hairdresser, you don't just deliver a sleek finish – you give a hair feeling that should last even after the salon appointment. The K-Mask from PUR HAIR is your reliable care partner. It closes the cuticle after treatment, maintains the hair's internal moisture balance and protects it from environmental influences, heat styling and daily drying out. Especially with clients with frizzy, wavy or very dry hair, you can achieve visible results with the mask – and this for every hair type. Frizz often results from insufficient moisture and can be particularly problematic in high humidity. Apply the mask as needed as a quick treatment with a short exposure time or intensify the treatment with a longer exposure time. This gives you full control over the care effect – individually adapted to your client's structure, pre-treatment and styling preferences. After washing, you can distribute the mask evenly in the hair, making sure that the curls are also well supplied with care. This helps to detangle the hair and makes brushing easier. With the right care, you can effectively combat the causes of frizz and dryness and give your clients a beautiful, healthy hair feeling.\u003c\/p\u003e\u003ch3\u003ePlant Actives That Convince in Salon Everyday Life\u003c\/h3\u003e\u003cp\u003eThe formula is based on high-quality botanical ingredients that have been specifically selected for use after chemical straightening or keratin treatment. This combination makes the K-Mask \u0026amp; Conditioner an indispensable tool in the salon – for everyone who expects visibly nourished, permanently smooth hair. Especially for clients who regularly straighten or blow-dry, the product offers a noticeable difference – and at the same time increases satisfaction with the result of their keratin treatment.\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003eCombines mask and conditioner in one product\u003c\/strong\u003e – ideal for saving time in daily salon work\u003cbr\u003e✓ \u003cstrong\u003eSupports every straightening method\u003c\/strong\u003e – from classic keratin treatment to chemical hair straightening\u003cbr\u003e✓ Ideal for frizzy, brittle, damaged or bleached hair\u003cbr\u003e✓ \u003cstrong\u003ePerfect complement after Magic Keratin K-Shampoo\u003c\/strong\u003e – protects the treated structure\u003cbr\u003e✓ \u003cstrong\u003eDetangles, soothes, smoothes\u003c\/strong\u003e – visibly softer and shinier hair surface\u003cbr\u003e✓ \u003cstrong\u003eDeveloped for hairdressers\u003c\/strong\u003e – professional results with natural active ingredients\u003cbr\u003e✓ \u003cstrong\u003eFlexible application at the wash basin or with heat\u003c\/strong\u003e – depending on hair needs\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592844878198,"sku":"1184","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_magic_keratin_mask_4279.png?v=1789980388"},{"product_id":"k-anti-frizz-balm-250-ml","title":"K ⦁ ANTI FRIZZ BALM 250 ML","description":"\u003ch2\u003eMagic Keratin Anti-Frizz K-Balm – Leave-In Spray Conditioner for Silky Smooth Hair in Salon Routines\u003c\/h2\u003e\u003cp\u003eIdeal for curly, wavy, colored, or bleached hair: The Magic Keratin K-Balm by PUR HAIR is a leave-in spray conditioner that visibly reduces frizz, soothes hair structure, and supports the hair’s natural smoothness. The lightweight texture is not rinsed out but remains in the hair, providing lasting care without weighing it down. Simply spray, comb through, and style. For hairdressers, it’s a versatile product that seamlessly integrates into salon routines – as a finish after washing or as a nourishing protection before styling. For clients who have just had a keratin treatment or are considering one, K-Balm is the ideal complement. It was specially developed for post-keratin treatment care, helping to keep the treated hair structure velvety, preserve elasticity, and enhance shine. As a leave-in conditioner, it complements any salon concept that relies on modern, long-lasting straightening techniques.\u003c\/p\u003e\u003ch3\u003eProfessional Care After Keratin Treatment\u003c\/h3\u003e\u003cp\u003eAfter a keratin treatment, hair is initially enriched with keratin, amino acids, and proteins. The structure is smoothed, sealed, and protected from external influences – but this effect only lasts if appropriate care follows. Besides a sulfate-free shampoo and a deep-conditioning mask, a leave-in product like K-Balm is one of the most important components of aftercare. For hairdressers, this means: with K-Balm, you provide your clients with a product that helps them maintain their salon results at home. The spray conditioner provides moisture, protects against heat damage from blow-drying or straightening, and prevents the cuticle from roughening again. Always use a heat protection spray when treating hair with a flat iron. Even with weather-related frizz – such as high humidity – it provides visibly more control. Many leave-in products over-condition keratin-treated hair with too much protein. K-Balm, however, delivers just the right balance. It avoids ingredients that could lead to protein overload, instead relying on plant-based nourishing ingredients that strengthen and keep hair flexible. The result: the hair structure remains supple and resilient – a crucial advantage for clients who regularly straighten, color, or blow-dry their hair. Especially in daily salon use, K-Balm impresses with its easy application. Spray onto damp hair before styling, distribute with a wide-tooth comb, and style as usual. The product nourishes, aids detangling, reduces hair breakage, and ensures that even dry, frizzy, or damaged hair becomes noticeably softer. In combination with a hair oil or regular trims, the care results can be further optimized.\u003c\/p\u003e\u003ch3\u003eActive Ingredient Combination with Added Value – Effective \u0026amp; Salon-Ready\u003c\/h3\u003e\u003cp\u003eThe formulation of Magic Keratin K-Balm is tailored to the needs of modern hairdressing services. With a clear focus on plant-based ingredients, it offers a premium care experience. Jojoba oil helps balance sebum production, strengthens hair follicles, and can protect hair from drying out. Especially after chemical treatments or frequent styling, jojoba oil proves to be a moisturizing protection that keeps hair supple. Hydrolyzed rice protein forms a thin film around the hair fiber, protecting against heat damage and increasing volume and elasticity. Especially for finer hair types that often need more structure, it unfolds its effect particularly effectively. Kiwi extract provides valuable antioxidants and vitamins. It supports scalp health, strengthens hair roots, and gives hair vitality and shine. For colored or bleached hair, the extract has a regenerating effect and visibly freshens lengths and ends. The combination of these three active ingredients makes K-Balm an ideal leave-in solution for daily use in the salon or at home. It complements the hair care routine and quickly becomes a favorite product for many clients – especially for structured, treatment-intensive, or curly hair. For straight hair with frequent straightening, always use a heat protection spray to protect the hair from heat. For dry hair, it is important to also use a hairspray that fixes the hairstyle and provides a shiny finish. To achieve a perfect hairstyle, the styling spray should be applied to towel-dried hair to optimally care for curls or straight strands.\u003c\/p\u003e\u003cp\u003e✓ Leave-In Spray Conditioner for professional salon use\u003cbr\u003e✓ Ideal for care after keratin straightening, chemical straightening, or coloring\u003cbr\u003e✓ Supports daily styling\u003cbr\u003e✓ Anti-frizz effect – even in humid weather \u003cbr\u003e✓ Silky shine, smoother hair feel, improved combability\u003cbr\u003e✓ Perfect before heat exposure from flat irons, blow dryers, or other styling tools\u003cbr\u003e✓ With jojoba oil, rice protein, and kiwi extract\u003cbr\u003e✓ Perfect for curls, waves, straight, and unruly hair\u003c\/p\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592846582134,"sku":"1186","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/web_zuschnitt_magic_keratin_balm_4277.png?v=1789980394"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/collections\/magickeratin_category_image.jpg?v=1782126202","url":"https:\/\/purhair.pro\/en\/collections\/magic-keratin.oembed","provider":"PUR HAIR PRO","version":"1.0","type":"link"}