{"title":"High-lift color","description":"\u003ch2\u003ePrecise Blonde Shades in One Step\u003c\/h2\u003e\u003cp\u003eWith Highlift Colour, you achieve maximum lightening and precise blonde shades in just one step. The creamy formula ensures even, controlled results and significantly eases daily salon routines.\u003c\/p\u003e","products":[{"product_id":"colour-highlift-12-89-perl-cendre-60-ml","title":"COLOUR HIGHLIFT 12.89 PEARL ASH 60 ML","description":"\u003cp\u003e\u003cstrong\u003eLightening cream for beautiful blonde shades and radiant, beautiful results.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePUR HAIR highlift\u003c\/strong\u003e provides reliable lightening of up to \u003cstrong\u003e7 levels\u003c\/strong\u003e and expressive blonde shades. The lightener, based on a rich cream, creates even results and is perfect for toning already bleached hair. 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This highlift hair colour, based on a rich cream, creates even results and is perfect for toning already bleached hair. The result: expressive blond nuances and a sophisticated colour finish.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePUR HAIR highlift colour\u003c\/b\u003e is especially characterised by its extremely easy application and simple processing. For an even wider range of applications, all PUR HAIR hair colours can be mixed with each other without any problems.\u003c\/p\u003e\u003ch3\u003eProperties:\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003e\u003cp\u003ebeautiful cool\/warm blond shades\u003c\/p\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cp\u003eeven \u0026amp; radiant results\u003c\/p\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cp\u003e4 - 7 levels lighter\u003c\/p\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cp\u003evegan \u0026amp; cruelty-free\u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592863392118,"sku":"7044","price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/Colour_12_8_MainImage_2000x2000px_0625_MB_3152.webp?v=1790080993"},{"product_id":"colour-highlift-12-01-natur-asch-60-ml","title":"COLOUR HIGHLIFT 12.01 NATURAL ASH 60 ML","description":"\u003cp\u003e\u003cstrong\u003eLightening cream for beautiful blonde shades and radiant, beautiful results.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePUR HAIR highlift\u003c\/strong\u003e ensures reliable lightening by up to \u003cstrong\u003e7 levels\u003c\/strong\u003e and expressive blonde tones. This rich cream-based lightener creates even results and is perfect for toning pre-lightened hair. The result: expressive blonde nuances and an elegant color finish.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePUR HAIR highlift colour\u003c\/b\u003e is characterized above all by its extremely easy application and simple processing. 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