{"title":"Perm","description":"\u003ch2\u003ePerms \u0026amp; Setting Lotions for Professional Hairdressers\u003c\/h2\u003e\n\u003cp\u003ePerfect curls, long-lasting shape, and maximum hair protection. The specially developed formulations ensure even reshaping, stable setting, and shiny, elastic results – even with challenging hair.\u003c\/p\u003e","products":[{"product_id":"sensitive-perm-n-1000-ml","title":"SENSITIVE PERM N 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\n\n\u003cspan style=\"letter-spacing: 0px;\" data-mce-style=\"letter-spacing: 0px;\"\u003eReady to use\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003ePerm 1000 ml for normal and fine hair.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003eEach perm comes with specially formulated fixatives for reliable results. Special care for pre-treatment, inter-treatment, and post-treatment protects the hair and ensures natural and perfect perms. Powerful, mildly alkaline perm with long-lasting hold. Bamboo extract and nourishing proteins for stability and elasticity.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592834228598,"sku":"1085","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1085_Sensitive_Normal_N_0726_Shop_4893.webp?v=1789714027"},{"product_id":"sensitive-perm-p-1000-ml","title":"SENSITIVE PERM P 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e\n\n\u003cbr\u003eReady to use\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003ePerm 1000 ml for porous and colored hair.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003eEach perm comes with specially formulated fixatives for reliable results. Special care products for pre-, intermediate, and post-treatment protect the hair and ensure natural and perfect reshaping results. Powerful, mild-alkaline perm with long-lasting hold. Bamboo extract and nourishing proteins for stability and elasticity.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592834851190,"sku":"1084","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1084_Sensitive_Porous_P_0726_Shop_4895.webp?v=1789714751"},{"product_id":"sensitive-fixierung-1000-ml","title":"SENSITIVE HOLD 1000 ML","description":"\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003eThe innovative formula of this fixing preparation is optimally adapted to \u003cstrong\u003ePUR HAIR\u003c\/strong\u003e sensitive perm. The perm is reliably and safely stabilized synergistically. The hair is strengthened with bamboo extract and gains enormous elasticity and bounce. The hair becomes more resistant to environmental influences, e.g. humidity. The perm looks more vital and lasts longer. (In Asia, bamboo is a symbol of long life). Hygroplex, an efficient protein and moisture donor, gives the hair suppleness, enchanting shine and perfect combability.\u003c\/div\u003e\u003cdiv style=\"text-indent: 0.0px;\" data-mce-style=\"text-indent: 0.0px;\"\u003e \u003c\/div\u003e","brand":"PUR HAIR PRO","offers":[{"title":"Default Title","offer_id":57592901108086,"sku":"1086","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/files\/1086_Sensitive_Fixing_F_0726_Shop_4891.webp?v=1789713342"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7652\/3894\/collections\/perm-category.webp?v=1783520382","url":"https:\/\/purhair.pro\/en\/collections\/dauerwelle.oembed","provider":"PUR HAIR PRO","version":"1.0","type":"link"}